Matej Lančarič

Helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory.

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two & a half gamers session #106 – Brawl Stars’ UA & Creative Strategies, Game Review Radar vol4, GAM not dead yet?

This is no BS gaming podcast 2.5 gamers session #106. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

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USER ACQUISITION CONSULTANT FOR MOBILE GAMES

I have been in the games industry for ten years. I am a true mobile marketing enthusiast currently working as an User Acquisition consultant. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory

40 MILION
PROFITABLE SPEND
10+ YEARS
EXPERIENCE IN GAMING
42 GAMES
GLOBAL LAUNCHED

Latest news

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

11 tips for killer mobile User Acquisition (Q1 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

How to soft launch a mobile game in 2024?

Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch.

How to Reimagine Mobile UA like Duolingo

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!