Matej Lancaric

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Jan 2023 Matej Opinions

How to choose an MMP in a Privacy-Centric Mobile Ecosystem

Jan 2023 Matej Opinions

Are you looking to scale your mobile UA operations? Well, I guess you can’t d ...

Hero Wars (Fake) Ads – False advertising OGs

Jan 2023 Matej Opinions

Fake ads work. There is no doubt about it. Let’s look into how Hero wars introduced fake ads into our industry. Read how Hero Wars fake ads evolved into fake core gameplay ..

Sign up to Brutally honest newsletter about UA

Jan 2023 Matej Opinions

No 💩​ BS newsletter with useful stuff. Sign up now for weekly UA actionable i ...

How to stop sexist creatives in User Acquisition

Dec 2022 Matej Opinions

There is no room in User Acquisition for exploiting creatives in a sexist, wo ...

User Acquisition & Creative learnings with comments – 2022

Dec 2022 Matej Opinions

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...

10 User Acquisition mega predictions for 2023

Dec 2022 Matej Opinions

It’s the time of the year when everybody makes predictions. Unfortunate ...

11 tips for killer User Acquisition ops (Q4 version)

Nov 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

Survivor.io & Top War: UA creative strategy masters

Nov 2022 Matej Opinions

Survivor.io is evolving its creative strategy. Where do they get the inspirat ...

Marvel Snap global launch UA case study

Okt 2022 Matej Opinions

MARVEL SNAP unleashes the complete MARVEL Multiverse into a fast-paced, adren ...

From Fake Ads to Fake core gameplay – The UA (r)evolution

Sep 2022 Matej Opinions

We are experiencing an (r)evolution in User Acquistion. Read how fake ads evo ...

How to win the iOS14 User Acquisition battle?

Sep 2022 Matej Opinions

Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...

How to 10x your game’s revenue with fake ads – The untold story

Sep 2022 Matej Opinions

Fake ads rule the UA works for centuries.. well, not that long, but they are ...

11 tips for killer User Acquisition ops (Q3 version)

Sep 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...

Survivor.io global launch UA case study

Aug 2022 Matej Opinions

Survivor.io is an action-adventure game offered by Habby. Developer behind th ...

How could King make 30% more revenue? Full UA, GD & Ads analysis – Podcast blog

Júl 2022 Matej Opinions

This is no bullshit gaming podcast 2.5 gamers session #18. This week we conti ...

Rovio making $2.6M/year more from ads & more efficient UA? Podcast blog

Júl 2022 Matej Opinions

This article was created based on our no BS gaming podcast two and a half gam ...

12 tips for killer User Acquisition operations

Jún 2022 Matej Opinions

Google UAC Youtube shorts life saving hack!

Apr 2022 Matej Opinions

Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...

User Acquisition Fundamentals – web2 vs web3 comparison

Apr 2022 Matej Opinions

User Acquisition Web3 Fundamentals – How does UA operate in the blockc ...

How to soft launch a mobile game in 2022?

Mar 2022 Matej Soft Launch

Launching a mobile game takes loads of work. After months of development, and ...

How to Soft launch a mobile game: Ad mon perspective

Feb 2022 Matej Soft Launch

Mobile gaming advertising spend is forecasted to grow to $130 Billion a year ...

UA & Creative learnings with comments – 2021

Dec 2021 Matej Opinions

The year 2021 was interesting in many ways. Lots of ups and downs! Starting t ...

Ultimate Guide to seasonal (Christmas) UA Creatives

Dec 2021 Matej Opinions

No more words needed, just sit back, relax & read ..

Real-world data and the implications of IDFA deprecation – from GameMakers UA Coffee Talks

Okt 2021 Matej Interviews

We talk about real-world data and the implications of IDFA deprecation.
...

Creative framework in the post IDFA World

Sep 2021 Matej Opinions

Today I’m going to walk you through the creative framework in the post ...

Choosing the right Bid Strategy for you

Aug 2021 Matej User Acquisition basics

As you may be aware, Facebook provides four different bid strategies, or tech ...

What is App Event Optimization

Aug 2021 Matej User Acquisition basics

Before we get deeper into app event optimization, let’s explain what it is an ...

What metrics should you care about when evaluating your UA success?

Aug 2021 Matej Soft Launch

Ok we have started our first campaign. Game is launched. How will you measure ...

Step-by-Step guide for launching your first facebook campaign

Aug 2021 Matej User Acquisition basics

Ok you know what UA is. Now let’s get the real work done. We will have ...

How to Save Millions With Marketability Testing

Júl 2021 Matej Opinions

The most crucial part of mobile games development is to lay strong foundation ...

What are best practices for marketing hypercasual mobile games?

Júl 2021 Matej Opinions

What tactics and approaches should I use to build audiences for hypercasual g ...

How to Use Facebook Lookalike Audiences: The Complete Guide

Júl 2021 Matej Soft Launch

What is User Acquisition and why should I care?

Júl 2021 Matej User Acquisition basics

So, you have built your app, or a mobile game, congrats! What now? How are yo ...

Source: https://unsplash.com/@franki

Building a Data-Driven Creative Framework

Jan 2021 Matej Interviews

Today I’m going to walk you through the creative framework I use, but w ...

Ad Creatives Framework: Optimization Deep Dive

Jan 2021 Matej Interviews

Today we are talking ad creatives – increasingly the biggest driver for alpha ...

Learnings & comments – 2020

Dec 2020 Matej Soft Launch

Creatives framework: Deep dive

Máj 2020 Matej Interviews

Panel discussion: Why your game soft launch isn’t working

Máj 2020 Matej Soft Launch

Soft launching your mobile game – Workshop1

Máj 2020 Matej Soft Launch

Soft launching your mobile game – Workshop2

Máj 2020 Matej Soft Launch

3️⃣ Three steps to a killer soft launch – Mobile User Acquisition show podcast 🚀

Máj 2020 Matej Soft Launch

Facebook UA: Reentering the learning phase

Apr 2020 Matej Soft Launch
Credit:https://unsplash.com/@goian

Hire or train: Can anyone really be a UA manager?

Apr 2020 Matej Opinions
credit:https://unsplash.com/@firmbee

Jobs in Games: How to get a job as a marketing manager and UA lead

Apr 2020 Matej Interviews

The successes, mistakes and lessons from launching Diggy’s Adventure on mobile

Apr 2020 Matej Soft Launch

Why Your Game’s Soft Launch Isn’t Working

Apr 2020 Matej Soft Launch

Contact

User Acquisition mobile games consulting

matej@lancaric.me

—

Gentlemen’s s.r.o.

Cukrová 2376/6
811 08 Bratislava
Slovakia

IČO: 47877138
DIČ: 2024137797
IČ DPH: SK2024137797

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