How to choose an MMP in a Privacy-Centric Mobile Ecosystem Jan 2023 Matej Opinions Are you looking to scale your mobile UA operations? Well, I guess you can’t d ...
Hero Wars (Fake) Ads – False advertising OGs Jan 2023 Matej Opinions Fake ads work. There is no doubt about it. Let’s look into how Hero wars introduced fake ads into our industry. Read how Hero Wars fake ads evolved into fake core gameplay ..
Sign up to Brutally honest newsletter about UA Jan 2023 Matej Opinions No 💩 BS newsletter with useful stuff. Sign up now for weekly UA actionable i ...
How to stop sexist creatives in User Acquisition Dec 2022 Matej Opinions There is no room in User Acquisition for exploiting creatives in a sexist, wo ...
User Acquisition & Creative learnings with comments – 2022 Dec 2022 Matej Opinions The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...
10 User Acquisition mega predictions for 2023 Dec 2022 Matej Opinions It’s the time of the year when everybody makes predictions. Unfortunate ...
11 tips for killer User Acquisition ops (Q4 version) Nov 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...
Survivor.io & Top War: UA creative strategy masters Nov 2022 Matej Opinions Survivor.io is evolving its creative strategy. Where do they get the inspirat ...
Marvel Snap global launch UA case study Okt 2022 Matej Opinions MARVEL SNAP unleashes the complete MARVEL Multiverse into a fast-paced, adren ...
From Fake Ads to Fake core gameplay – The UA (r)evolution Sep 2022 Matej Opinions We are experiencing an (r)evolution in User Acquistion. Read how fake ads evo ...
How to win the iOS14 User Acquisition battle? Sep 2022 Matej Opinions Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...
How to 10x your game’s revenue with fake ads – The untold story Sep 2022 Matej Opinions Fake ads rule the UA works for centuries.. well, not that long, but they are ...
11 tips for killer User Acquisition ops (Q3 version) Sep 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...
Survivor.io global launch UA case study Aug 2022 Matej Opinions Survivor.io is an action-adventure game offered by Habby. Developer behind th ...
How could King make 30% more revenue? Full UA, GD & Ads analysis – Podcast blog Júl 2022 Matej Opinions This is no bullshit gaming podcast 2.5 gamers session #18. This week we conti ...
Rovio making $2.6M/year more from ads & more efficient UA? Podcast blog Júl 2022 Matej Opinions This article was created based on our no BS gaming podcast two and a half gam ...
Google UAC Youtube shorts life saving hack! Apr 2022 Matej Opinions Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...
User Acquisition Fundamentals – web2 vs web3 comparison Apr 2022 Matej Opinions User Acquisition Web3 Fundamentals – How does UA operate in the blockc ...
How to soft launch a mobile game in 2022? Mar 2022 Matej Soft Launch Launching a mobile game takes loads of work. After months of development, and ...
How to Soft launch a mobile game: Ad mon perspective Feb 2022 Matej Soft Launch Mobile gaming advertising spend is forecasted to grow to $130 Billion a year ...
UA & Creative learnings with comments – 2021 Dec 2021 Matej Opinions The year 2021 was interesting in many ways. Lots of ups and downs! Starting t ...
Ultimate Guide to seasonal (Christmas) UA Creatives Dec 2021 Matej Opinions No more words needed, just sit back, relax & read ..
Real-world data and the implications of IDFA deprecation – from GameMakers UA Coffee Talks Okt 2021 Matej Interviews We talk about real-world data and the implications of IDFA deprecation. ...
Creative framework in the post IDFA World Sep 2021 Matej Opinions Today I’m going to walk you through the creative framework in the post ...
Choosing the right Bid Strategy for you Aug 2021 Matej User Acquisition basics As you may be aware, Facebook provides four different bid strategies, or tech ...
What is App Event Optimization Aug 2021 Matej User Acquisition basics Before we get deeper into app event optimization, let’s explain what it is an ...
What metrics should you care about when evaluating your UA success? Aug 2021 Matej Soft Launch Ok we have started our first campaign. Game is launched. How will you measure ...
Step-by-Step guide for launching your first facebook campaign Aug 2021 Matej User Acquisition basics Ok you know what UA is. Now let’s get the real work done. We will have ...
How to Save Millions With Marketability Testing Júl 2021 Matej Opinions The most crucial part of mobile games development is to lay strong foundation ...
What are best practices for marketing hypercasual mobile games? Júl 2021 Matej Opinions What tactics and approaches should I use to build audiences for hypercasual g ...
What is User Acquisition and why should I care? Júl 2021 Matej User Acquisition basics So, you have built your app, or a mobile game, congrats! What now? How are yo ...
Building a Data-Driven Creative Framework Jan 2021 Matej Interviews Today I’m going to walk you through the creative framework I use, but w ...
Ad Creatives Framework: Optimization Deep Dive Jan 2021 Matej Interviews Today we are talking ad creatives – increasingly the biggest driver for alpha ...
3️⃣ Three steps to a killer soft launch – Mobile User Acquisition show podcast 🚀 Máj 2020 Matej Soft Launch
The successes, mistakes and lessons from launching Diggy’s Adventure on mobile Apr 2020 Matej Soft Launch
