Why playable ads kick ass in UA: 101 guide
Beginners guide to ASO! Enjoy
Opinions
User Acquisition & Creative learnings with comments – 2024
The year 2024? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!
The Future of UA: 5 of the Best Creator Programs & UA lessons we can learn from them
the future of the UA
Capybara GO Global Launch User Acquisition Case Study
Explore the Capybara GO global launch UA case study, uncovering strategies, metrics, and insights behind its successful user acquisition campaign worldwide.
Palworld’s Marketing Masterclass: 7 Key Takeaways
Palworld is back in the headlines, but for entirely different reasons than when it first launched. As you may have read, Nintendo is suing Palworld’s developer, Pocketpair, for apparently “infringing on patent rights.” But before we open that can of worms and its massive implications for indie game developers, I want to cover a more […]
Alien Invasion case study: How to scale a game with a small UA team
Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% […]
How to stop sexist creatives in User Acquisition
There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!
The Art of Diversification: Alternative Mobile User Acquisition Channels for 2024
Alternative Mobile UA Channels for 2024 emphasizes the need for mobile game developers to explore diverse user acquisition (UA) strategies beyond traditional platforms like Facebook and Google. By leveraging influencer marketing, as seen in campaigns like June’s Journey and Haaland x Clash of Clans, developers can tap into authentic, targeted audiences. Podcasts have emerged as […]
Squad Busters Soft launch & Global launch case study
Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Squad Busters is Supercell’s new mobile game that brings together characters from all their previous titles, creating an exciting multiverse where players can engage in battle arenas. This […]
Is Supercell Super Back? UA Lessons We Can Learn
Supercell, a powerhouse in mobile gaming, is making waves with its innovative user acquisition (UA) strategies and creative community-driven initiatives. As the company navigates its comeback, leveraging high-quality creator collaborations and fresh gameplay designs, it’s capturing the attention of gamers and industry experts alike. From groundbreaking games like Floodrush and Project RISE to the dynamic […]
Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide
A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.
Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy
A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.
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User acquisition aka "UA" mobile games and apps consulting
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