Matej Lancaric

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Jan 2023 Matej Opinions

11 tips for killer User Acquisition ops (Q2 version)

Máj 2023 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

Unleash the Slime: Global Case Study. How to supercharge their UA?

Máj 2023 Matej Opinions

Legend of Slime: Idle RPG is an action RPG. It is a role-playing game with both arena and online idle RPG game elements. This game provides an excellent item system, hundreds of weapons, and the defenses are divided into several differen ...

8 Must-haves before the post-IDFA Soft Launch

Apr 2023 Tomas Opinions

Story of the Dancing Unicorn: the reality of a UA Manager

Apr 2023 Matej Opinions

Today was a good day. But it took many good and bad days to get to the consis ...

SSSnaker & Habby hybrid casual case study

Apr 2023 Matej Opinions

SSSnaker is a shooter, attacker, and single-player game developed by HABBY PT ...

How could Frozen City earn 273% more ad revenue?

Mar 2023 Matej Opinions

A city-building simulation game set in an ice and snow apocalypse. As the chi ...

User Acquisition – The New Frontier of Game Development

Mar 2023 Matej Opinions

Mobile f2p is dead, thanks to Apple! How many times did you hear that? UA is ...

Frozen City post-IDFA global launch UA case study

Mar 2023 Matej Opinions

A city-building simulation game set in an ice and snow apocalypse. As the chi ...

11 tips for killer User Acquisition ops (Q1 version)

Feb 2023 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

Appsflyer vs Singular – Performance index & Benchmarks comparison

Feb 2023 Tomas Opinions

Everybody wants to know how to spend their money effectively. Which AD networ ...

How to be #1 game in US Appstore without spending a dime?

Feb 2023 Matej Opinions

I am pretty sure you still underestimate the power of TikTok. I’ve been sayin ...

How to choose an MMP in a Privacy-Centric Mobile Ecosystem

Jan 2023 Matej Opinions

Are you looking to scale your mobile UA operations? Well, I guess you can’t d ...

Hero Wars (Fake) Ads – False advertising OGs

Jan 2023 Matej Opinions

Fake ads work. There is no doubt about it. Let’s look into how Hero war ...

Sign up to Brutally honest newsletter about UA

Jan 2023 Matej Opinions

No 💩​ BS newsletter with useful stuff. Sign up now for weekly UA actionable i ...

How to stop sexist creatives in User Acquisition

Dec 2022 Matej Opinions

There is no room in User Acquisition for exploiting creatives in a sexist, wo ...

User Acquisition & Creative learnings with comments – 2022

Dec 2022 Matej Opinions

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...

10 User Acquisition mega predictions for 2023

Dec 2022 Matej Opinions

It’s the time of the year when everybody makes predictions. Unfortunate ...

11 tips for killer User Acquisition ops (Q4 version)

Nov 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

Survivor.io & Top War: UA creative strategy masters

Nov 2022 Matej Opinions

Survivor.io is evolving its creative strategy. Where do they get the inspirat ...

Marvel Snap global launch UA case study

Okt 2022 Matej Opinions

MARVEL SNAP unleashes the complete MARVEL Multiverse into a fast-paced, adren ...

From Fake Ads to Fake core gameplay – The UA (r)evolution

Sep 2022 Matej Opinions

We are experiencing an (r)evolution in User Acquistion. Read how fake ads evo ...

How to win the iOS14 User Acquisition battle?

Sep 2022 Matej Opinions

Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...

How to 10x your game’s revenue with fake ads – The untold story

Sep 2022 Matej Opinions

Fake ads rule the UA works for centuries.. well, not that long, but they are ...

11 tips for killer User Acquisition ops (Q3 version)

Sep 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...

Survivor.io global launch UA case study

Aug 2022 Matej Opinions

Survivor.io is an action-adventure game offered by Habby. Developer behind th ...

How could King make 30% more revenue? Full UA, GD & Ads analysis – Podcast blog

Júl 2022 Matej Opinions

This is no bullshit gaming podcast 2.5 gamers session #18. This week we conti ...

Playable Ads case study! How we increase D7 ROAS by 50% on Unity Ads.

Júl 2022 Tomas Opinions

Rovio making $2.6M/year more from ads & more efficient UA? Podcast blog

Júl 2022 Matej Opinions

This article was created based on our no BS gaming podcast two and a half gam ...

12 tips for killer User Acquisition operations

Jún 2022 Matej Opinions

Deconstruction of The Ants: Underground Kingdom creatives!

Jún 2022 Tomas Opinions

Google UAC Youtube shorts life saving hack!

Apr 2022 Matej Opinions

Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...

User Acquisition Fundamentals – web2 vs web3 comparison

Apr 2022 Matej Opinions

User Acquisition Web3 Fundamentals – How does UA operate in the blockc ...

How to check your data before spending millions on UA

Jan 2022 Tomas Opinions

Quick data check that every marketer should do before starting to spend on a ...

UA & Creative learnings with comments – 2021

Dec 2021 Matej Opinions

The year 2021 was interesting in many ways. Lots of ups and downs! Starting t ...

Ultimate Guide to seasonal (Christmas) UA Creatives

Dec 2021 Matej Opinions

No more words needed, just sit back, relax & read ..

Creative framework in the post IDFA World

Sep 2021 Matej Opinions

Today I’m going to walk you through the creative framework in the post ...

How to Save Millions With Marketability Testing

Júl 2021 Matej Opinions

The most crucial part of mobile games development is to lay strong foundation ...

What are best practices for marketing hypercasual mobile games?

Júl 2021 Matej Opinions

What tactics and approaches should I use to build audiences for hypercasual g ...

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Hire or train: Can anyone really be a UA manager?

Apr 2020 Matej Opinions

Contact

User Acquisition mobile games consulting

matej@lancaric.me

—

Gentlemen’s s.r.o.

Cukrová 2376/6
811 08 Bratislava
Slovakia

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