How to choose an MMP in a Privacy-Centric Mobile Ecosystem Jan 2023 Matej Opinions Are you looking to scale your mobile UA operations? Well, I guess you can’t d ...
Hero Wars (Fake) Ads – False advertising OGs Jan 2023 Matej Opinions Fake ads work. There is no doubt about it. Let’s look into how Hero wars introduced fake ads into our industry. Read how Hero Wars fake ads evolved into fake core gameplay ..
Sign up to Brutally honest newsletter about UA Jan 2023 Matej Opinions No 💩 BS newsletter with useful stuff. Sign up now for weekly UA actionable i ...
How to stop sexist creatives in User Acquisition Dec 2022 Matej Opinions There is no room in User Acquisition for exploiting creatives in a sexist, wo ...
User Acquisition & Creative learnings with comments – 2022 Dec 2022 Matej Opinions The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...
10 User Acquisition mega predictions for 2023 Dec 2022 Matej Opinions It’s the time of the year when everybody makes predictions. Unfortunate ...
11 tips for killer User Acquisition ops (Q4 version) Nov 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...
Survivor.io & Top War: UA creative strategy masters Nov 2022 Matej Opinions Survivor.io is evolving its creative strategy. Where do they get the inspirat ...
Marvel Snap global launch UA case study Okt 2022 Matej Opinions MARVEL SNAP unleashes the complete MARVEL Multiverse into a fast-paced, adren ...
From Fake Ads to Fake core gameplay – The UA (r)evolution Sep 2022 Matej Opinions We are experiencing an (r)evolution in User Acquistion. Read how fake ads evo ...
How to win the iOS14 User Acquisition battle? Sep 2022 Matej Opinions Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...
How to 10x your game’s revenue with fake ads – The untold story Sep 2022 Matej Opinions Fake ads rule the UA works for centuries.. well, not that long, but they are ...
11 tips for killer User Acquisition ops (Q3 version) Sep 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...
Survivor.io global launch UA case study Aug 2022 Matej Opinions Survivor.io is an action-adventure game offered by Habby. Developer behind th ...
How could King make 30% more revenue? Full UA, GD & Ads analysis – Podcast blog Júl 2022 Matej Opinions This is no bullshit gaming podcast 2.5 gamers session #18. This week we conti ...
Rovio making $2.6M/year more from ads & more efficient UA? Podcast blog Júl 2022 Matej Opinions This article was created based on our no BS gaming podcast two and a half gam ...
Google UAC Youtube shorts life saving hack! Apr 2022 Matej Opinions Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...
User Acquisition Fundamentals – web2 vs web3 comparison Apr 2022 Matej Opinions User Acquisition Web3 Fundamentals – How does UA operate in the blockc ...
How to check your data before spending millions on UA Jan 2022 Tomas Opinions Quick data check that every marketer should do before starting to spend on a ...
UA & Creative learnings with comments – 2021 Dec 2021 Matej Opinions The year 2021 was interesting in many ways. Lots of ups and downs! Starting t ...
Ultimate Guide to seasonal (Christmas) UA Creatives Dec 2021 Matej Opinions No more words needed, just sit back, relax & read ..
Creative framework in the post IDFA World Sep 2021 Matej Opinions Today I’m going to walk you through the creative framework in the post ...
How to Save Millions With Marketability Testing Júl 2021 Matej Opinions The most crucial part of mobile games development is to lay strong foundation ...
What are best practices for marketing hypercasual mobile games? Júl 2021 Matej Opinions What tactics and approaches should I use to build audiences for hypercasual g ...
