Appsflyer vs Singular – Performance index & Benchmarks comparison Feb 2023 Tomas Opinions Everybody wants to know how to spend their money effectively. Which AD network can deliver the best possible results? What is the top-performing channel for each mobile game category? What network is better to use when my revenue split i ...
User Acquisition & Creative learnings with comments – 2022 Dec 2022 Matej Opinions The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...
10 User Acquisition mega predictions for 2023 Dec 2022 Matej Opinions It’s the time of the year when everybody makes predictions. Unfortunate ...
11 tips for killer User Acquisition ops (Q4 version) Nov 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...
How to win the iOS14 User Acquisition battle? Sep 2022 Matej Opinions Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...
11 tips for killer User Acquisition ops (Q3 version) Sep 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...
Performance increase, hack! Use all 4 formats of creative in one Ad on Facebook App Ads campaigns Máj 2022 Tomas User Acquisition basics
Google UAC Youtube shorts life saving hack! Apr 2022 Matej Opinions Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...
Choosing the right Bid Strategy for you Aug 2021 Matej User Acquisition basics As you may be aware, Facebook provides four different bid strategies, or tech ...
What is App Event Optimization Aug 2021 Matej User Acquisition basics Before we get deeper into app event optimization, let’s explain what it is an ...
What metrics should you care about when evaluating your UA success? Aug 2021 Matej Soft Launch Ok we have started our first campaign. Game is launched. How will you measure ...
Step-by-Step guide for launching your first facebook campaign Aug 2021 Matej User Acquisition basics Ok you know what UA is. Now let’s get the real work done. We will have ...
What are best practices for marketing hypercasual mobile games? Júl 2021 Matej Opinions What tactics and approaches should I use to build audiences for hypercasual g ...
What is User Acquisition and why should I care? Júl 2021 Matej User Acquisition basics So, you have built your app, or a mobile game, congrats! What now? How are yo ...
