Matej Lancaric

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Jan 2023 Matej Opinions

User Acquisition & Creative learnings with comments – 2022

Dec 2022 Matej Opinions

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...

10 User Acquisition mega predictions for 2023

Dec 2022 Matej Opinions

It’s the time of the year when everybody makes predictions. Unfortunately these predictions are always based on the thin air and fingers in people’s asses. I will summarise the predictions for you. This is what you will hear ...

11 tips for killer User Acquisition ops (Q4 version)

Nov 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

How to create APP on Facebook

Okt 2022 Tomas User Acquisition basics

How to win the iOS14 User Acquisition battle?

Sep 2022 Matej Opinions

Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...

11 tips for killer User Acquisition ops (Q3 version)

Sep 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...

12 tips for killer User Acquisition operations

Jún 2022 Matej Opinions

Performance increase, hack! Use all 4 formats of creative in one Ad on Facebook App Ads campaigns

Máj 2022 Tomas User Acquisition basics

Google UAC Youtube shorts life saving hack!

Apr 2022 Matej Opinions

Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...

Choosing the right Bid Strategy for you

Aug 2021 Matej User Acquisition basics

As you may be aware, Facebook provides four different bid strategies, or tech ...

What is App Event Optimization

Aug 2021 Matej User Acquisition basics

Before we get deeper into app event optimization, let’s explain what it is an ...

What metrics should you care about when evaluating your UA success?

Aug 2021 Matej Soft Launch

Ok we have started our first campaign. Game is launched. How will you measure ...

Step-by-Step guide for launching your first facebook campaign

Aug 2021 Matej User Acquisition basics

Ok you know what UA is. Now let’s get the real work done. We will have ...

What are best practices for marketing hypercasual mobile games?

Júl 2021 Matej Opinions

What tactics and approaches should I use to build audiences for hypercasual g ...

What is User Acquisition and why should I care?

Júl 2021 Matej User Acquisition basics

So, you have built your app, or a mobile game, congrats! What now? How are yo ...

Contact

User Acquisition mobile games consulting

matej@lancaric.me

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Gentlemen’s s.r.o.

Cukrová 2376/6
811 08 Bratislava
Slovakia

IČO: 47877138
DIČ: 2024137797
IČ DPH: SK2024137797

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