The Art of Diversification: Alternative Mobile User Acquisition Channels for 2024

Alternative Mobile UA Channels for 2024 emphasizes the need for mobile game developers to explore diverse user acquisition (UA) strategies beyond traditional platforms like Facebook and Google. By leveraging influencer marketing, as seen in campaigns like June’s Journey and Haaland x Clash of Clans, developers can tap into authentic, targeted audiences. Podcasts have emerged as […]