I have been in the games industry for seven years. I am a true mobile marketing enthusiast currently working as a Director of User Acquisition. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory for more than four years.
Today I’m going to walk you through the creative framework I use, but we will be also talking about understanding of your target audience and how it’s super important. Least but not last you are going to read about the creative framew ...
Today we are talking ad creatives – increasingly the biggest driver for alpha and user acquisition. So a lot of people talk about creatives at a very high level but not today. We’re gonna go deep, we’re gonna go tactical.
