I have been in the games industry for seven years. I am a true mobile marketing enthusiast currently working as a Director of User Acquisition. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory for more than four years.
The most crucial part of mobile games development is to lay strong foundations from the very beginning. Early marketability testing allows you to gain insights into how well your mobile game’s creative concept will perform during user acquis ...
What tactics and approaches should I use to build audiences for hypercasual games, especially on Facebook? Let’s have a look shall we?
So, you have built your app, or a mobile game, congrats! What now? How are you going to tell if it is successful or not? The number of installs or interactions? Maybe. Or are you going to measure it by the number of patches and bug fixes you made? ...
Today I’m going to walk you through the creative framework I use, but we will be also talking about understanding of your target audience and how it’s super important. Least but not last you are going to read about the creative framew ...