I have been in the games industry for seven years. I am a true mobile marketing enthusiast currently working as a Director of User Acquisition. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory for more than four years.
Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes.
Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to h ...
Quick data check that every marketer should do before starting to spend on a new marketing channel.
The year 2021 was interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year a bit longer!
No more words needed, just sit back, relax & read ..
We talk about real-world data and the implications of IDFA deprecation.
There has been a lot of VERY BAD information being published on this topic. So we have discussed some real data about what’s actually happening.