Matej Lančarič

Helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory.

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two & a half gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric

This is no BS gaming podcast 2.5 gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s […]

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USER ACQUISITION CONSULTANT FOR MOBILE GAMES & APPS

Having been the in games industry for 10+ years, I'm a true mobile marketing enthusiast working as an User Acquisition consultant. My specialty is developing multi-channel acquisition strategies and marketing campaigns designed to drive real overall growth for my partners. As of today, I've helped dozens of talented developers and hit games across the globe with profitable UA strategies, successful soft-launches, and global scaling plans and one-of-a-kind general marketing/business advisory.

💰 $50+ MILLION 🤑
PROFITABLE SPEND
🧙‍♂️ 10+ YEARS 🗓️
EXPERIENCE IN GAMING
👾 55 GAMES 📱
GLOBAL LAUNCHED

Latest news

Playable Ads Trends in Mobile Games & Apps – September 2025

Playable Ads Trends in Mobile Games & Apps - September 2025

Playable Ads Trends in Mobile Games & Apps – August 2025

Playable Ads Trends in Mobile Games & Apps - August 2025

Playable Ads Trends in Mobile Games & Apps – July 2025

Playable Ads Trends in Mobile Games & Apps - July 2025

Playable Ads Trends in Mobile Games & Apps – June 2025

Playable Ads Trends in Mobile Games & Apps - June 2025

11 tips for killer mobile User Acquisition (Q1 version)

Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Creative […]