Matej Lančarič

Helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory.

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two & a half gamers session #78 – The mystery case of My Perfect Hotel – A New hybrid casual framework for Idle Arcade

This is no BS gaming podcast 2.5 gamers session #78. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

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USER ACQUISITION CONSULTANT FOR MOBILE GAMES

I have been in the games industry for ten years. I am a true mobile marketing enthusiast currently working as an User Acquisition consultant. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory

40 MILION
PROFITABLE SPEND
10+ YEARS
EXPERIENCE IN GAMING
38 GAMES
GLOBAL LAUNCHED

Latest news

My Perfect Hotel – Idle Arcade Hybrid casual UA case study

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer User Acquisition ops (Q3 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Will AI finally kill UA?

According to Twitter, AI will code the next billion dollar SaaS product from scratch. AI will also write a Drake song better than Drake himself. Fuck it – AI might be writing this entire article (at least one of these are true…the Drake one). AI is so hyped right now that it almost feels like […]

Supercell’s Floodrush: First look! UA & game design review

This article was written by Jakub Remiar & Matej Lancaric! Floodrush is an interesting mix of battle royale with clash royale style unit placement and controls. It seems as if SuperCell was iterating on the idea of multiple unit entities, as this is in both Squad Busters and Floodrush. In contrast, as the player’s power […]

Squad Busters: First Look at the Supercell new game in Soft launch!

They’ve done it again! New game in the soft launch. New game to be killed. Potentially. You never know with Supercell. Well, I guess there is always an 80% chance the new game in the soft launch will be killed. Anyway, there is the new soft launched kid on the Supercell block called Squad Busters! […]