I have been in the games industry for seven years. I am a true mobile marketing enthusiast currently working as a Director of User Acquisition. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory for more than four years.
We talk about real-world data and the implications of IDFA deprecation.
There has been a lot of VERY BAD information being published on this topic. So we have discussed some real data about what’s actually happening.
Today I’m going to walk you through the creative framework in the post IDFA world that really works. Dont believe it? Continue reading!
As you may be aware, Facebook provides four different bid strategies, or techniques to optimize bids. Lowest Cost, Bid Cap, Target Cap, and Cost Cap are the four options.
Before we get deeper into app event optimization, let’s explain what it is and why it’s important. Let’s go!
Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That’s right! Data and metrics! Let’s have a look on some of those you should always look after.