Matej Lančarič

Helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory.

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two & a half gamers – Top Girl game review: Idle Game made with AI meets 4X genre!

This is no BS gaming podcast 2.5 gamers – Top Girl game review: Idle Game made with AI meets 4X genre! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this […]

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USER ACQUISITION CONSULTANT FOR MOBILE GAMES

I have been in the games industry for ten years. I am a true mobile marketing enthusiast currently working as an User Acquisition consultant. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory

40 MILION
PROFITABLE SPEND
10+ YEARS
EXPERIENCE IN GAMING
42 GAMES
GLOBAL LAUNCHED

Latest news

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Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

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User Segmentation for Mobile Game: Examples, Benefits, Tools

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Mobile Games Hybrid Monetization Strategies

Hybrid Monetization Strategies for Mobile Games for Growth

How hybrid monetization strategies can drive mobile game growth by combining ads, in-app purchases, and subscriptions for an optimized user experience and revenue.