Choosing the right Bid Strategy for you
As you may be aware, Facebook provides four different bid strategies, or techniques to optimize bids. Lowest Cost, Bid Cap, Target Cap, and Cost Cap are the four options.
Helping mobile games grow
- User Acquisition
- App Store Optimisation
- Creative production
- Ad monetisation
- Soft Launch & Global Launch strategy and planning
Matej Lančarič
User Acquisition Consultant for mobile games
I have been in the games industry for seven years. I am a true mobile marketing enthusiast currently working as a Director of User Acquisition. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory for more than four years.
Clients
Mobile Games Marketing
Blog
What is App Event Optimization
Before we get deeper into app event optimization, let’s explain what it is and why it’s important. Let’s go!
What metrics should you care about when evaluating your UA success?
Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That’s right! Data and metrics! Let’s have a look on some of those you should always look after.
Step-by-Step guide for launching your first facebook campaign
Ok you know what UA is. Now let’s get the real work done. We will have a look at how you can start your first facebook UA campaign.
The Facebook Ads algorithm is getting more powerful by the day. It’s no surprise that Facebook ca ...
How to Save Millions With Marketability Testing
The most crucial part of mobile games development is to lay strong foundations from the very beginning. Early marketability testing allows you to gain insights into how well your mobile game’s creative concept will perform during user acquis ...