Matej Lančarič

Helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory.

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two & a half gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric

This is no BS gaming podcast 2.5 gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s […]

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USER ACQUISITION CONSULTANT FOR MOBILE GAMES & APPS

Having been the in games industry for 10+ years, I'm a true mobile marketing enthusiast working as an User Acquisition consultant. My specialty is developing multi-channel acquisition strategies and marketing campaigns designed to drive real overall growth for my partners. As of today, I've helped dozens of talented developers and hit games across the globe with profitable UA strategies, successful soft-launches, and global scaling plans and one-of-a-kind general marketing/business advisory.

💰 $50+ MILLION 🤑
PROFITABLE SPEND
🧙‍♂️ 10+ YEARS 🗓️
EXPERIENCE IN GAMING
👾 55 GAMES 📱
GLOBAL LAUNCHED

Latest news

11 tips for killer mobile User Acquisition (Q1 version)

Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Creative […]

Why playable ads kick ass in UA: 101 guide

Beginners guide to ASO! Enjoy

User Acquisition & Creative learnings with comments – 2024

The year 2024? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Best Ad Networks for Mobile Games User Acquisition

Best Ad Networks for Mobile Game Players Acquisition 2024

Discover the best ad networks for mobile game player acquisition in 2024. Explore top platforms, strategies, and tips to boost installs and maximize your user acquisition efforts.

11 Tips for Killer User Acquisition Operations Q4 – 2023

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Subscription Models for Mobile Game Monetization + Examples

Discover how subscription models drive mobile game monetization. Explore successful examples and learn how they boost player engagement and generate steady revenue.