Matej Lančarič

Helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory.

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two & a half gamers – Match3 Games Market Overview: Mechanics, Monetization, Trends, UA & Creative Strategies for Success

This is no BS gaming podcast 2.5 gamers – Match3 Games Market Overview: Mechanics, Monetization, Trends, UA & Creative Strategies for Success Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget […]

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USER ACQUISITION CONSULTANT FOR MOBILE GAMES

I have been in the games industry for ten years. I am a true mobile marketing enthusiast currently working as an User Acquisition consultant. I develop multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth for our partners. I have been helping several talented developers across the globe with multi-channel user acquisition strategies, soft launch and global launch planning and general marketing/business advisory

40 MILION
PROFITABLE SPEND
10+ YEARS
EXPERIENCE IN GAMING
42 GAMES
GLOBAL LAUNCHED

Latest news

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Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

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Mobile Games User Segmentation Benefits, Examples

User Segmentation for Mobile Game: Examples, Benefits, Tools

Discover user segmentation for mobile games, including examples, key benefits, and tools to optimize player engagement and boost retention. Learn effective strategies today.

Mobile Games Hybrid Monetization Strategies

Hybrid Monetization Strategies for Mobile Games for Growth

How hybrid monetization strategies can drive mobile game growth by combining ads, in-app purchases, and subscriptions for an optimized user experience and revenue.