two & a half gamers - Creative Trends in Mobile Gaming - November 2024 – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Creative Trends in Mobile Gaming – November 2024

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

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Summary

In this episode, the hosts delve into the latest trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the impact of AI on game marketing. They analyze successful game creatives, discuss the evolution of marketing strategies, and explore how emotions play a crucial role in engaging players. The conversation highlights the importance of iteration in game performance and the future of game marketing as AI continues to influence the industry.

Takeaways

Small adjustments can lead to significant changes in performance.
Understanding emotional triggers is key in game advertising.
AI is revolutionizing the way game creatives are developed.
Iterative processes are essential for optimizing game marketing.
Successful game ads often draw inspiration from each other.
The gaming industry is increasingly focused on user acquisition strategies.
Creative trends in gaming are constantly evolving and adapting.
Engaging visuals and storytelling are crucial for player retention.
The use of AI can enhance the quality and effectiveness of game ads.
Collaboration between creative and marketing teams is vital for success.

Keywords

gaming trends, game marketing, creative strategies, user acquisition, game design, emotional advertising, AI in gaming, game creatives, industry insights, gaming revenue

Agenda:

00:00 Epic intro
01:24 Introduction to Gaming Trends and Insights
03:00 Creative Trends in Gaming
05:49 Analyzing Successful Game Creatives
09:10 The Evolution of Game Marketing Strategies
12:07 Identifying Trends and Inspirations in Game Development
14:58 The Role of Emotions in Game Advertising
17:51 Innovations in Game Creatives and AI Influence
20:45 The Impact of Iteration on Game Performance
24:09 Case Studies of Successful Game Ads
26:58 Future of Game Marketing and AI Integration
29:46 Conclusion and Final Thoughts

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