Matej Lancaric

How to soft launch a mobile game in 2022?

Mar 2022 Matej Soft Launch

How to soft launch a mobile game in 2022?

Mar 2022 Matej Soft Launch

Launching a mobile game takes loads of work. After months of development, and ...

Performance increase, hack! Use all 4 formats of creative in one Ad on Facebook App Ads campaigns

Máj 2022 Tomas User Acquisition basics

two & half gamers session #15 – Can UA save your game? Does your game need UA?

Máj 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #14 – How to read Ad mon data for beginners? ATT & player

Máj 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #13 – Rovio making $2.6M/year more from ads & more efficient UA? and much more

Apr 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #12 – Metacore 65M loss, Niantic 1 hit wonder, Industry conference and much more

Apr 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Google UAC Youtube shorts life saving hack!

Apr 2022 Matej Opinions

Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...

two & half gamers session #11 – How to increase game revenue by 35% with Narrative design

Apr 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

User Acquisition Fundamentals – web2 vs web3 comparison

Apr 2022 Matej Opinions

User Acquisition Web3 Fundamentals – How does UA operate in the blockc ...

two & half gamers session #10 – How to save millions with marketability tests? Fake ads going

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #9 – How to increase AdARPDAU? How Adnetworks make money?

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #8 – Game design fundamentals & AMA. When to kill a game?

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #7 – Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #6 – Supercell rant, why do fake ads work? UA fundamentals Q&A

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #5 – Surprise crypto comments & How to tackle soft launch stages?

Feb 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to Soft launch a mobile game: Ad mon perspective

Feb 2022 Matej Soft Launch

Mobile gaming advertising spend is forecasted to grow to $130 Billion a year ...

two & half gamers session #4 – How to soft launch a mobile game Ad monetisation Perspective

Feb 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #3 – Is Roblox evil mega corp or money making machine?

Jan 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #2 – UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A

Jan 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #1 – Casual intro, love/hate relationship towards predictions 2022

Jan 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to check your data before spending millions on UA

Jan 2022 Tomas Opinions

Quick data check that every marketer should do before starting to spend on a ...

UA & Creative learnings with comments – 2021

Dec 2021 Matej Opinions

The year 2021 was interesting in many ways. Lots of ups and downs! Starting t ...

Ultimate Guide to seasonal (Christmas) UA Creatives

Dec 2021 Matej Opinions

No more words needed, just sit back, relax & read ..

Real-world data and the implications of IDFA deprecation – from GameMakers UA Coffee Talks

Okt 2021 Matej Interviews

We talk about real-world data and the implications of IDFA deprecation.
...

Creative framework in the post IDFA World

Sep 2021 Matej Opinions

Today I’m going to walk you through the creative framework in the post ...

Choosing the right Bid Strategy for you

Aug 2021 Matej User Acquisition basics

As you may be aware, Facebook provides four different bid strategies, or tech ...

What is App Event Optimization

Aug 2021 Matej User Acquisition basics

Before we get deeper into app event optimization, let’s explain what it is an ...

What metrics should you care about when evaluating your UA success?

Aug 2021 Matej Soft Launch

Ok we have started our first campaign. Game is launched. How will you measure ...

Step-by-Step guide for launching your first facebook campaign

Aug 2021 Matej User Acquisition basics

Ok you know what UA is. Now let’s get the real work done. We will have ...

How to Save Millions With Marketability Testing

Júl 2021 Matej Opinions

The most crucial part of mobile games development is to lay strong foundation ...

What are best practices for marketing hypercasual mobile games?

Júl 2021 Matej Opinions

What tactics and approaches should I use to build audiences for hypercasual g ...

How to Use Facebook Lookalike Audiences: The Complete Guide

Júl 2021 Matej Soft Launch

What is User Acquisition and why should I care?

Júl 2021 Matej User Acquisition basics

So, you have built your app, or a mobile game, congrats! What now? How are yo ...

Source: https://unsplash.com/@franki

Building a Data-Driven Creative Framework

Jan 2021 Matej Interviews

Today I’m going to walk you through the creative framework I use, but w ...

Ad Creatives Framework: Optimization Deep Dive

Jan 2021 Matej Interviews

Today we are talking ad creatives – increasingly the biggest driver for alpha ...

Learnings & comments – 2020

Dec 2020 Matej Soft Launch

Creatives framework: Deep dive

Máj 2020 Matej Interviews

Panel discussion: Why your game soft launch isn’t working

Máj 2020 Matej Soft Launch

Soft launching your mobile game – Workshop1

Máj 2020 Matej Soft Launch

Soft launching your mobile game – Workshop2

Máj 2020 Matej Soft Launch

3️⃣ Three steps to a killer soft launch – Mobile User Acquisition show podcast 🚀

Máj 2020 Matej Soft Launch

Facebook UA: Reentering the learning phase

Apr 2020 Matej Soft Launch
Credit:https://unsplash.com/@goian

Hire or train: Can anyone really be a UA manager?

Apr 2020 Matej Opinions
credit:https://unsplash.com/@firmbee

Jobs in Games: How to get a job as a marketing manager and UA lead

Apr 2020 Matej Interviews

The successes, mistakes and lessons from launching Diggy’s Adventure on mobile

Apr 2020 Matej Soft Launch

Why Your Game’s Soft Launch Isn’t Working

Apr 2020 Matej Soft Launch

Contact

User Acquisition mobile games consulting

matej@lancaric.me

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Gentlemen’s s.r.o.

Cukrová 2376/6
811 08 Bratislava
Slovakia

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DIČ: 2024137797
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  • About me
  • Blog
  • UA & Gaming industry podcasts
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  • Contact
  • Online Video Editor
  • Advisors
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