Creative framework in the post IDFA World Sep 2021 Matej Opinions Today I’m going to walk you through the creative framework in the post ...
Choosing the right Bid Strategy for you Aug 2021 Matej User Acquisition basics As you may be aware, Facebook provides four different bid strategies, or techniques to optimize bids. Lowest Cost, Bid Cap, Target Cap, and Cost Cap are the four options.
What is App Event Optimization Aug 2021 Matej User Acquisition basics Before we get deeper into app event optimization, let’s explain what it is an ...
What metrics should you care about when evaluating your UA success? Aug 2021 Matej Soft Launch Ok we have started our first campaign. Game is launched. How will you measure ...
Step-by-Step guide for launching your first facebook campaign Aug 2021 Matej User Acquisition basics Ok you know what UA is. Now let’s get the real work done. We will have ...
How to Save Millions With Marketability Testing Júl 2021 Matej Opinions The most crucial part of mobile games development is to lay strong foundation ...
What are best practices for marketing hypercasual mobile games? Júl 2021 Matej Opinions What tactics and approaches should I use to build audiences for hypercasual g ...
