Sign up to Brutally honest newsletter about UA Jan 2023 Matej Opinions No 💩 BS newsletter with useful stuff. Sign up now for weekly UA actionable i ...
two & a half gamers session #48 – Could Frozen City earn 80% more revenue? Full UA, Admon, GD review Jan 2023 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
How to choose an MMP in a Privacy-Centric Mobile Ecosystem Jan 2023 Matej Opinions Are you looking to scale your mobile UA operations? Well, I guess you can’t d ...
two & a half gamers session #47 – Creative trends 2023, 1 year anniversary – kudos to you Jan 2023 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
Hero Wars (Fake) Ads – False advertising OGs Jan 2023 Matej Opinions Fake ads work. There is no doubt about it. Let’s look into how Hero war ...
two & a half gamers session #46 – Deconstruction of App businesses from UA, GD & Admon perspective Jan 2023 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #45 – (ironic) predictions 2023, is next year the end of sexists ads? Jan 2023 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
How to stop sexist creatives in User Acquisition Dec 2022 Matej Opinions There is no room in User Acquisition for exploiting creatives in a sexist, wo ...
two & a half gamers session #44 – New creative strategy from CN, UA winner of 2022, games update Dec 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
User Acquisition & Creative learnings with comments – 2022 Dec 2022 Matej Opinions The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...
two & a half gamers session #43 – How to approach new game development & see new trends in gaming Dec 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #42 – Sexist ads admon side, Gold & Goblins full UA, Admon, GD review Dec 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
10 User Acquisition mega predictions for 2023 Dec 2022 Matej Opinions It’s the time of the year when everybody makes predictions. Unfortunate ...
two & a half gamers session #41 – Stop with sexist ads, Q4 Admn round up, Goddess of Victory review Dec 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
11 tips for killer User Acquisition ops (Q4 version) Nov 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...
two & a half gamers session #40 – Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates Nov 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
Survivor.io & Top War: UA creative strategy masters Nov 2022 Matej Opinions Survivor.io is evolving its creative strategy. Where do they get the inspirat ...
two & a half gamers session #39 – How to do a game review? Rush Royale full UA, GD, Admon analysis Nov 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #38 – Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC Nov 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #37 – Marvel Snap global launch case study UA, GD, Admon view Okt 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
Marvel Snap global launch UA case study Okt 2022 Matej Opinions MARVEL SNAP unleashes the complete MARVEL Multiverse into a fast-paced, adren ...
two & a half gamers session #36 – Google AdROAS campaigns, Admon Exchanges, Survivor.io update Okt 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #35 – Charge Champions in SL, Facebook UA tech checklist, Amplify update Okt 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #34 – Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA Okt 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
From Fake Ads to Fake core gameplay – The UA (r)evolution Sep 2022 Matej Opinions We are experiencing an (r)evolution in User Acquistion. Read how fake ads evo ...
two & a half gamers session #33 – The UA (r)evolution, from fake ads to fake core gameplay in games Sep 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #32 – Global launch games like a pro, Playrix GL rumour, Google updates Sep 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
How to win the iOS14 User Acquisition battle? Sep 2022 Matej Opinions Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...
How to 10x your game’s revenue with fake ads – The untold story Sep 2022 Matej Opinions Fake ads rule the UA works for centuries.. well, not that long, but they are ...
two & a half gamers session #31 – survivor.io redemption story, You scaled your game, now what? Sep 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
11 tips for killer User Acquisition ops (Q3 version) Sep 2022 Matej Opinions Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...
two & a half gamers session #30 – survivor.io global launch case study UA, GD, Admon view Sep 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #29 – How to scale your mobile game, CPI vs LTV, Amazon gamescom rumours Aug 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
Survivor.io global launch UA case study Aug 2022 Matej Opinions Survivor.io is an action-adventure game offered by Habby. Developer behind th ...
two & a half gamers session #28 – Admob bidder uplift update, how do hypercasual games make money? Aug 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #27 – Unity – Applovin bomb, Zynga gambling, worst career mistakes Aug 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #26 – Unpacking Google ads „disaster“, ASA Today’s new ad… Aug 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #25 – Does Ubisoft give a F! about mobile games? Júl 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
How could King make 30% more revenue? Full UA, GD & Ads analysis – Podcast blog Júl 2022 Matej Opinions This is no bullshit gaming podcast 2.5 gamers session #18. This week we conti ...
two & a half gamers session #24 – 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting Júl 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
Rovio making $2.6M/year more from ads & more efficient UA? Podcast blog Júl 2022 Matej Opinions This article was created based on our no BS gaming podcast two and a half gam ...
two & a half gamers session #23 – How to do a proper game performance audit? UA, Admon & GD Júl 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #22 – How to predict game performance? What is Tilting Point’s secret? Júl 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #21 – How to run efficient UA on TikTok? TikTok’s explosive growth Júl 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #20 – The Ants creative analysis. Which visual theme has the lowest… Jún 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & a half gamers session #19 – The King info Leak, 5 Game design tips to level up your game Jún 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #18 – How could King make 30% more revenue? Full UA, GD & Ads Jún 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #17 – the creative framework, tips for inspiration, recession & games Jún 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #16 – 7 Ad monetisation secrets how to make more revenue Máj 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
Performance increase, hack! Use all 4 formats of creative in one Ad on Facebook App Ads campaigns Máj 2022 Tomas User Acquisition basics
two & half gamers session #15 – Can UA save your game? Does your game need UA? Máj 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #14 – How to read Ad mon data for beginners? ATT & player Máj 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #13 – Rovio making $2.6M/year more from ads & more efficient UA? and much more Apr 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #12 – Metacore 65M loss, Niantic 1 hit wonder, Industry conference and much more Apr 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
Google UAC Youtube shorts life saving hack! Apr 2022 Matej Opinions Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...
two & half gamers session #11 – How to increase game revenue by 35% with Narrative design Apr 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
User Acquisition Fundamentals – web2 vs web3 comparison Apr 2022 Matej Opinions User Acquisition Web3 Fundamentals – How does UA operate in the blockc ...
two & half gamers session #10 – How to save millions with marketability tests? Fake ads going Mar 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #9 – How to increase AdARPDAU? How Adnetworks make money? Mar 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #8 – Game design fundamentals & AMA. When to kill a game? Mar 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #7 – Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing Mar 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #6 – Supercell rant, why do fake ads work? UA fundamentals Q&A Mar 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
How to soft launch a mobile game in 2022? Mar 2022 Matej Soft Launch Launching a mobile game takes loads of work. After months of development, and ...
two & half gamers session #5 – Surprise crypto comments & How to tackle soft launch stages? Feb 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
How to Soft launch a mobile game: Ad mon perspective Feb 2022 Matej Soft Launch Mobile gaming advertising spend is forecasted to grow to $130 Billion a year ...
two & half gamers session #4 – How to soft launch a mobile game Ad monetisation Perspective Feb 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #3 – Is Roblox evil mega corp or money making machine? Jan 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #2 – UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A Jan 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
two & half gamers session #1 – Casual intro, love/hate relationship towards predictions 2022 Jan 2022 podcasts Podcasts This is no BS gaming podcast two and a half gamers. A safe space for all of u ...
How to check your data before spending millions on UA Jan 2022 Tomas Opinions Quick data check that every marketer should do before starting to spend on a ...
UA & Creative learnings with comments – 2021 Dec 2021 Matej Opinions The year 2021 was interesting in many ways. Lots of ups and downs! Starting t ...
Ultimate Guide to seasonal (Christmas) UA Creatives Dec 2021 Matej Opinions No more words needed, just sit back, relax & read ..
Real-world data and the implications of IDFA deprecation – from GameMakers UA Coffee Talks Okt 2021 Matej Interviews We talk about real-world data and the implications of IDFA deprecation. ...
Creative framework in the post IDFA World Sep 2021 Matej Opinions Today I’m going to walk you through the creative framework in the post ...
Choosing the right Bid Strategy for you Aug 2021 Matej User Acquisition basics As you may be aware, Facebook provides four different bid strategies, or tech ...
What is App Event Optimization Aug 2021 Matej User Acquisition basics Before we get deeper into app event optimization, let’s explain what it is an ...
What metrics should you care about when evaluating your UA success? Aug 2021 Matej Soft Launch Ok we have started our first campaign. Game is launched. How will you measure ...
Step-by-Step guide for launching your first facebook campaign Aug 2021 Matej User Acquisition basics Ok you know what UA is. Now let’s get the real work done. We will have ...
How to Save Millions With Marketability Testing Júl 2021 Matej Opinions The most crucial part of mobile games development is to lay strong foundation ...
What are best practices for marketing hypercasual mobile games? Júl 2021 Matej Opinions What tactics and approaches should I use to build audiences for hypercasual g ...
What is User Acquisition and why should I care? Júl 2021 Matej User Acquisition basics So, you have built your app, or a mobile game, congrats! What now? How are yo ...
Building a Data-Driven Creative Framework Jan 2021 Matej Interviews Today I’m going to walk you through the creative framework I use, but w ...
Ad Creatives Framework: Optimization Deep Dive Jan 2021 Matej Interviews Today we are talking ad creatives – increasingly the biggest driver for alpha ...
3️⃣ Three steps to a killer soft launch – Mobile User Acquisition show podcast 🚀 Máj 2020 Matej Soft Launch
The successes, mistakes and lessons from launching Diggy’s Adventure on mobile Apr 2020 Matej Soft Launch
