Matej Lancaric

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Jan 2023 Matej Opinions

Sign up to Brutally honest newsletter about UA

Jan 2023 Matej Opinions

No 💩​ BS newsletter with useful stuff. Sign up now for weekly UA actionable i ...

Deconstruction of The Ants: Underground Kingdom creatives!

Jún 2022 Tomas Opinions

two & a half gamers session #66 – Squad Busters: First look! MOBA or hybrid casual? New Supercell game in Soft launch 

Máj 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #65 – Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review 

Máj 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

11 tips for killer User Acquisition ops (Q2 version)

Máj 2023 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

Unleash the Slime: Global Case Study. How to supercharge their UA?

Máj 2023 Matej Opinions

Legend of Slime: Idle RPG is an action RPG. It is a role-playing game with bo ...

two & a half gamers session #64 – Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon

Máj 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #63 – Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review

Máj 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #62 – 4X strategy games deep dive, User acquisition & Game design breakdown

Máj 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #61 – Legend of Slime review – User Acquisition, Creatives, Ad monetisation, Game design deep dive

Apr 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

8 Must-haves before the post-IDFA Soft Launch

Apr 2023 Tomas Opinions

two & a half gamers session #60 & Manuel Prueter – How to reduce ANR’s & crashes, ASO, SDK utopia

Apr 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Story of the Dancing Unicorn: the reality of a UA Manager

Apr 2023 Matej Opinions

Today was a good day. But it took many good and bad days to get to the consis ...

two & a half gamers session #59 – 11 UA & Creative tips, 🦩  unleash your inner UA flamboyance

Apr 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

SSSnaker & Habby hybrid casual case study

Apr 2023 Matej Opinions

SSSnaker is a shooter, attacker, and single-player game developed by HABBY PT ...

two & a half gamers session #58 – SSSnaker & Habby metagame framework full UA, GD & Admon review

Apr 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How could Frozen City earn 273% more ad revenue?

Mar 2023 Matej Opinions

A city-building simulation game set in an ice and snow apocalypse. As the chi ...

two & a half gamers session #57 – Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT?

Mar 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

User Acquisition – The New Frontier of Game Development

Mar 2023 Matej Opinions

Mobile f2p is dead, thanks to Apple! How many times did you hear that? UA is ...

two & a half gamers session #56 – Frozen City vs Whiteout Survival, admon potential, UA & GD review

Mar 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Frozen City post-IDFA global launch UA case study

Mar 2023 Matej Opinions

A city-building simulation game set in an ice and snow apocalypse. As the chi ...

two & a half gamers session #55 – Deep & actionable SKAN 4.0 breakdown with Eran from Singular

Mar 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #54 – #everything is dead & new frontier of game dev

Mar 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #53 – Eversoul, a trending waifu game with full GD, UA, Admon review

Feb 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

11 tips for killer User Acquisition ops (Q1 version)

Feb 2023 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

two & a half gamers session #52 – Admon gossip corner, Unity expensive bug, APS, Google 3 placements

Feb 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Appsflyer vs Singular – Performance index & Benchmarks comparison

Feb 2023 Tomas Opinions

Everybody wants to know how to spend their money effectively. Which AD networ ...

two & a half gamers session #51 – Live Special @ Gamesforum Barcelona

Feb 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #50 – Deep analysis of the current web3 market, implications & future

Feb 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to be #1 game in US Appstore without spending a dime?

Feb 2023 Matej Opinions

I am pretty sure you still underestimate the power of TikTok. I’ve been sayin ...

two & a half gamers session #49 – How to leverage User Churn Prediction? Why is it important?

Jan 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #48 – Could Frozen City earn 80% more revenue? Full UA, Admon, GD review

Jan 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to choose an MMP in a Privacy-Centric Mobile Ecosystem

Jan 2023 Matej Opinions

Are you looking to scale your mobile UA operations? Well, I guess you can’t d ...

two & a half gamers session #47 – Creative trends 2023, 1 year anniversary – kudos to you

Jan 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Hero Wars (Fake) Ads – False advertising OGs

Jan 2023 Matej Opinions

Fake ads work. There is no doubt about it. Let’s look into how Hero war ...

two & a half gamers session #46 – Deconstruction of App businesses from UA, GD & Admon perspective

Jan 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #45 – (ironic) predictions 2023, is next year the end of sexists ads?

Jan 2023 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to stop sexist creatives in User Acquisition

Dec 2022 Matej Opinions

There is no room in User Acquisition for exploiting creatives in a sexist, wo ...

two & a half gamers session #44 – New creative strategy from CN, UA winner of 2022, games update

Dec 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

User Acquisition & Creative learnings with comments – 2022

Dec 2022 Matej Opinions

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups a ...

two & a half gamers session #43 – How to approach new game development & see new trends in gaming

Dec 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #42 – Sexist ads admon side, Gold & Goblins full UA, Admon, GD review

Dec 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

10 User Acquisition mega predictions for 2023

Dec 2022 Matej Opinions

It’s the time of the year when everybody makes predictions. Unfortunate ...

two & a half gamers session #41 – Stop with sexist ads, Q4 Admn round up, Goddess of Victory review

Dec 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

11 tips for killer User Acquisition ops (Q4 version)

Nov 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA Operations. If ...

two & a half gamers session #40 – Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates

Nov 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Survivor.io & Top War: UA creative strategy masters

Nov 2022 Matej Opinions

Survivor.io is evolving its creative strategy. Where do they get the inspirat ...

two & a half gamers session #39 – How to do a game review? Rush Royale full UA, GD, Admon analysis

Nov 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #38 – Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC

Nov 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #37 – Marvel Snap global launch case study UA, GD, Admon view

Okt 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Marvel Snap global launch UA case study

Okt 2022 Matej Opinions

MARVEL SNAP unleashes the complete MARVEL Multiverse into a fast-paced, adren ...

two & a half gamers session #36 – Google AdROAS campaigns, Admon Exchanges, Survivor.io update

Okt 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #35 – Charge Champions in SL, Facebook UA tech checklist, Amplify update

Okt 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to create APP on Facebook

Okt 2022 Tomas User Acquisition basics

two & a half gamers session #34 – Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA

Okt 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

From Fake Ads to Fake core gameplay – The UA (r)evolution

Sep 2022 Matej Opinions

We are experiencing an (r)evolution in User Acquistion. Read how fake ads evo ...

two & a half gamers session #33 – The UA (r)evolution, from fake ads to fake core gameplay in games

Sep 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #32 – Global launch games like a pro, Playrix GL rumour, Google updates

Sep 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to win the iOS14 User Acquisition battle?

Sep 2022 Matej Opinions

Is it possible to run profitable iOS14 campaigns in this „IDFApocalypse ...

How to 10x your game’s revenue with fake ads – The untold story

Sep 2022 Matej Opinions

Fake ads rule the UA works for centuries.. well, not that long, but they are ...

two & a half gamers session #31 – survivor.io redemption story, You scaled your game, now what?

Sep 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

11 tips for killer User Acquisition ops (Q3 version)

Sep 2022 Matej Opinions

Yo! Enjoy these few tips that will help you to improve your UA. If don’ ...

two & a half gamers session #30 – survivor.io global launch case study UA, GD, Admon view

Sep 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #29 – How to scale your mobile game, CPI vs LTV, Amazon gamescom rumours

Aug 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Survivor.io global launch UA case study

Aug 2022 Matej Opinions

Survivor.io is an action-adventure game offered by Habby. Developer behind th ...

two & a half gamers session #28 – Admob bidder uplift update, how do hypercasual games make money?

Aug 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #27 – Unity – Applovin bomb, Zynga gambling, worst career mistakes

Aug 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #26 – Unpacking Google ads „disaster“, ASA Today’s new ad…

Aug 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #25 – Does Ubisoft give a F! about mobile games?

Júl 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How could King make 30% more revenue? Full UA, GD & Ads analysis – Podcast blog

Júl 2022 Matej Opinions

This is no bullshit gaming podcast 2.5 gamers session #18. This week we conti ...

two & a half gamers session #24 – 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting

Júl 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Playable Ads case study! How we increase D7 ROAS by 50% on Unity Ads.

Júl 2022 Tomas Opinions

Rovio making $2.6M/year more from ads & more efficient UA? Podcast blog

Júl 2022 Matej Opinions

This article was created based on our no BS gaming podcast two and a half gam ...

two & a half gamers session #23 – How to do a proper game performance audit? UA, Admon & GD

Júl 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #22 – How to predict game performance? What is Tilting Point’s secret?

Júl 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #21 – How to run efficient UA on TikTok? TikTok’s explosive growth

Júl 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

12 tips for killer User Acquisition operations

Jún 2022 Matej Opinions

two & a half gamers session #20 – The Ants creative analysis. Which visual theme has the lowest…

Jún 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & a half gamers session #19 – The King info Leak, 5 Game design tips to level up your game

Jún 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #18 – How could King make 30% more revenue? Full UA, GD & Ads

Jún 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #17 – the creative framework, tips for inspiration, recession & games

Jún 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #16 – 7 Ad monetisation secrets how to make more revenue

Máj 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Performance increase, hack! Use all 4 formats of creative in one Ad on Facebook App Ads campaigns

Máj 2022 Tomas User Acquisition basics

two & half gamers session #15 – Can UA save your game? Does your game need UA?

Máj 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #14 – How to read Ad mon data for beginners? ATT & player

Máj 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #13 – Rovio making $2.6M/year more from ads & more efficient UA? and much more

Apr 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #12 – Metacore 65M loss, Niantic 1 hit wonder, Industry conference and much more

Apr 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Google UAC Youtube shorts life saving hack!

Apr 2022 Matej Opinions

Youtube shorts are here! Already ruining lives of UA managers. But worry not, ...

two & half gamers session #11 – How to increase game revenue by 35% with Narrative design

Apr 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

User Acquisition Fundamentals – web2 vs web3 comparison

Apr 2022 Matej Opinions

User Acquisition Web3 Fundamentals – How does UA operate in the blockc ...

two & half gamers session #10 – How to save millions with marketability tests? Fake ads going

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #9 – How to increase AdARPDAU? How Adnetworks make money?

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #8 – Game design fundamentals & AMA. When to kill a game?

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #7 – Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #6 – Supercell rant, why do fake ads work? UA fundamentals Q&A

Mar 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to soft launch a mobile game in 2022?

Mar 2022 Matej Soft Launch

Launching a mobile game takes loads of work. After months of development, and ...

two & half gamers session #5 – Surprise crypto comments & How to tackle soft launch stages?

Feb 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

How to Soft launch a mobile game: Ad mon perspective

Feb 2022 Matej Soft Launch

Mobile gaming advertising spend is forecasted to grow to $130 Billion a year ...

two & half gamers session #4 – How to soft launch a mobile game Ad monetisation Perspective

Feb 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

two & half gamers session #3 – Is Roblox evil mega corp or money making machine?

Jan 2022 podcasts Podcasts

This is no BS gaming podcast two and a half gamers. A safe space for all of u ...

Contact

User Acquisition mobile games consulting

matej@lancaric.me

—

Gentlemen’s s.r.o.

Cukrová 2376/6
811 08 Bratislava
Slovakia

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DIČ: 2024137797
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