two & a half gamers – Diversifying your Mobile Game UA with Influencer Marketing (real data included)
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers – Diversifying your Mobile Game UA with Influencer Marketing (real data included).
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
This conversation delves into the significance of influencer marketing in mobile gaming, emphasizing the need for diversification in user acquisition (UA) channels. The speakers discuss the optimal timing for introducing influencer marketing, the types of games that benefit from it, and the importance of measuring return on investment (ROI). They also explore creative strategies for campaigns, the best platforms for influencer marketing, and the differences between traditional UA and influencer marketing. Budgeting strategies and post-campaign analysis are highlighted as essential components for successful influencer marketing efforts.
Takeaways
Influencer marketing is crucial for diversifying mobile game UA.
Alternative UA channels are necessary due to changes in the market.
The right time to introduce influencer marketing varies by game.
Not all games benefit equally from influencer marketing.
Measuring ROI is essential for evaluating campaign success.
Creative strategies significantly impact the effectiveness of campaigns.
YouTube and podcasts are effective platforms for influencer marketing.
Traditional UA and influencer marketing have distinct differences.
Budgeting for influencer marketing should be strategic and flexible.
Post-campaign analysis provides valuable insights for future campaigns.
Keywords
influencer marketing, mobile gaming, user acquisition, UA channels, ROI measurement, creative strategies, gaming platforms, budget allocation, campaign analysis
Agenda:
00:00 Epic intro
01:34 Introduction to Influencer Marketing in Mobile Gaming
05:47 The Importance of Diversifying UA Channels
12:14 When to Introduce Influencer Marketing
15:04 Understanding Game Types and Influencer Marketing
20:12 Measuring ROI in Influencer Campaigns
24:20 Creative Strategies for Influencer Marketing
30:48 Best Platforms for Influencer Marketing
36:13 Traditional UA vs Influencer Marketing
41:03 Budgeting for Influencer Marketing
44:37 Post-Campaign Analysis and Insights
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
