two & a half gamers – Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay
This is no BS gaming podcast 2.5 gamers – Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this episode, the hosts discuss the launch and performance of Elder Scrolls Castles, a mobile game from Bethesda. They analyze its initial reception, performance metrics, and compare it to similar games in the genre. The conversation delves into gameplay mechanics, innovative features, monetization strategies, and marketing approaches. The hosts express concerns about the game’s long-term viability and the lack of content updates, drawing parallels to other mobile games like Warcraft Rumble. They conclude with thoughts on the game’s future and the importance of creative marketing in the gaming industry.
Takeaways
Elder Scrolls Castles launched with significant initial downloads but saw a sharp decline shortly after.
The game is compared to Hustle Castle and Fallout Shelter in terms of gameplay mechanics and monetization.
Innovations in gameplay include aging mechanics and a reigns system that affects player decisions.
The hosts express concerns about the game’s lack of content and potential for long-term engagement.
Marketing strategies for the game are critiqued, highlighting a need for more diverse creatives.
The performance metrics indicate a need for improved user acquisition strategies.
The conversation emphasizes the importance of player happiness and engagement in mobile games.
The hosts predict a fate similar to Warcraft Rumble for Elder Scrolls Castles if content does not improve.
Monetization strategies are discussed, with insights into revenue generation and player spending.
The episode concludes with a call for better production vision in mobile game development.
Keywords
Elder Scrolls, Castles, gaming, mobile games, performance metrics, monetization, game design, marketing strategies, Bethesda, Microsoft
Agenda:
00:00 Epic intro
01:15 Introduction to Elder Scrolls Castles
03:13 Performance Metrics and Initial Reception
05:50 Comparative Analysis with Similar Games
07:46 Gameplay Mechanics and Features
11:04 Innovations in Game Design
16:29 Monetization Strategies and Revenue Insights
31:02 Creative Marketing Approaches
35:07 Final Thoughts and Future Outlook
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Latest article HERE!
Do you have UA questions nobody can answer? Ask Matej AI – the First UA AI in the gaming industry!
Felix latest article HERE!
Please share feedback and comments – matej@lancaric.me
If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!
