two & a half gamers – Creative trends in mobile games – August 2024.

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This is no BS gaming podcast 2.5 gamers – Creative trends in mobile games – August 2024.

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode, the hosts discuss the latest creative trends in the gaming industry for August 2024, focusing on innovative game concepts, the impact of celebrity endorsements, and the evolving landscape of game marketing. They explore the role of AI in game development, the influence of user-generated content, and analyze current game ads to predict future trends in game creatives.

Takeaways

The gaming industry is seeing a shift towards innovative game concepts that engage players.
Celebrity endorsements can significantly impact game marketing and user acquisition.
AI is becoming increasingly important in game development and marketing strategies.
User-generated content is influencing game trends and player engagement.
Current game ads are evolving to include more dynamic and engaging content.
The trend of using celebrities in ads is growing, but the cost-effectiveness is still a concern.
Game creatives are becoming more sophisticated, utilizing various media formats.
The importance of understanding player psychology in marketing strategies is crucial.
Trends in app marketing are shifting towards more personalized and targeted approaches.
The future of game creatives will likely involve more integration of AI and user-generated content

Keywords

game trends, creative marketing, celebrity endorsements, AI in gaming, user-generated content, app marketing, game development, mobile games, advertising strategies, game creatives

Agenda:

00:00 Epic Intro
02:59 Creative Trends Overview for August 2024
05:53 Innovative Game Concepts and Trends
08:59 Celebrity Endorsements and Their Impact
12:04 The Evolution of Game Creatives
15:01 AI and Its Role in Game Development
18:04 User-Generated Content and Its Influence
20:59 Trends in App Marketing and User Acquisition
23:58 Analysis of Current Game Ads
26:57 The Future of Game Creatives
30:00 Final Thoughts and Wrap-Up
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