two & a half gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers – Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
Where to get creative inspiration? That is always the hard question. Maybe the hardest one! Let’s dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative trends. Continue reading! Get the Creative bible now: https://lancaric.substack.com/p/the-c… Always check the competitors. Use the FB Ads library, TikTok Ad library, and Google Ads transparency center; on top of that, use Adscan.ai to spy on your competitors and see which creative is spending the most in Europe (the most-spending creative is most likely their best-performing creative at that moment). I usually use a combination of the above-mentioned free tools and Sensor Tower—a quite good combo! Go and see the top creatives in the last 30 days; they give you super interesting insights.
Takeaways
- Creative inspiration can come from various sources.
- Emotions play a crucial role in engaging audiences.
- The creative flow has shifted from Forex to casual games.
- Analyzing competitors can provide valuable insights.
- Exploring non-direct competition can spark new ideas.
- Leveraging trends from social media is essential.
- AI tools can assist in generating creative concepts.
- Understanding your target audience is key to success.
- Utilizing different game genres can enhance creativity.
- Iterating on ideas using AI can lead to innovative solutions.
Keywords
User Acquisition, Mobile Marketing, App Store Optimization, Data Integrity, Privacy Changes, Creative Strategies, Paid Media, Influencer Marketing, Content Marketing, AI in Marketing
Agenda:
00:00 Finding Creative Inspiration
04:05 The Shift in Creative Flow
06:59 Exploring Non-Direct Competition
10:06 Leveraging Trends and Tools
12:58 Analyzing Competitors and Their Strategies
15:25 Utilizing AI for Creative Concepts
17:44 Final Thoughts and Takeaways
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
