two & a half gamers – A Beginners Guide to UA: The Fundamentals
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers – A Beginners Guide to UA: The Fundamentals
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for both beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media, as well as the impact of AI on marketing strategies.
Takeaways
- UA is a fast-moving field that requires constant learning.
- Understanding key metrics is crucial for effective UA.
- Data integrity is essential for making informed decisions.
- Privacy changes are reshaping the landscape of UA.
- Creative strategies must evolve to combat user fatigue.
- Paid, owned, and earned media are all vital components of UA.
- Building a loyal audience can enhance user engagement.
- App Store Optimization is key for visibility and installs.
- Content marketing helps build trust and authority.
- AI tools can significantly enhance marketing efficiency.
Keywords
User Acquisition, Mobile Marketing, App Store Optimization, Data Integrity, Privacy Changes, Creative Strategies, Paid Media, Influencer Marketing, Content Marketing, AI in Marketing
Agenda:
00:00 Introduction to User Acquisition
01:15 Understanding User Acquisition Fundamentals
03:11 Key Metrics in User Acquisition
08:47 The Importance of Data Integrity
10:39 Navigating Privacy Changes in User Acquisition
12:31 Creative Strategies for User Acquisition
13:30 Paid, Owned, and Earned Media Strategies
17:09 Building and Engaging Your Own Audience
19:54 App Store Optimization and Content Marketing
23:50 Leveraging Earned Media and Press Relations
25:38 The Role of AI in User Acquisition
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Please share feedback and comments – matej@lancaric.me
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
