two & half gamers session #14 – How to read Ad mon data for beginners? ATT & player

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UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #14 episode of two & half gamers! In this episode we covered various topics:

  • 4:40 Meta numbers
  • 10:10 Rovio revenue increase & quarterly results
  • 13:40 ATT numbers, player segmentation & ad monetisation
  • 20:20 Is Ubisoft getting bought?Ā 
  • 25:10 Activision numbersĀ 
  • 31:30 How to read Ad mon data for beginners?

How to look at those data?Applovin and iS donā€™t really have a good guide for how to use their platform as itā€™s not in their interests. So itā€™s not your fault you donā€™t know this, it’s by design! Theyā€™re both great companies but the perfect client for MAX and iS is a dev who signs up and does nothing. This is a short guide for beginners on how to look at admon data. This presentation is for Applovin and Iā€™ll do Ironsource another time. I actually have slides so for you listening Iā€™ll try to narrate as best as I can. Thereā€™s 2 topics that Iā€™d like to cover are ā€œAdvanced reportingā€ and ā€œAB testsā€ with an extra bonus CYA topic on ā€œNetwork Comparisonā€ if we have time.

Slides:Ā https://docs.google.com/presentation/d/1KdQeSzYzi4Ty6yicYT1hh7HIcbQ8uqSOZwUT3MUWLOI/edit#slide=id.g11b4a57a28b_0_18

Ā 

Panelists:Ā Jakub Remiar,Ā Felix Braberg,Ā Matej LančaričĀ 

Listen in to learn more!Ā 

Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=m8k9OhVghlw

UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

ā™»ļø Sharing is caring! šŸ«¶

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