two & half gamers session #18 – How could King make 30% more revenue? Full UA, GD & Ads

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

Welcome to our #18 episode of two & half gamers! In this episode we covered various topics:

• 2:05 King topline information
• 4:00 Intro to King User Acquisition
• 4:45 UA general information
• 8:24 King doesnt love external UA
• 11:20 Top UA channels
• 12:00 Why Applovin makes a lot of sense
• 14:15 Interesting UA facts
• 16:40 Creatives
• 21:00 UA suggestions
• 24:30 Live ops fuels UA
• 25:20 King Admonetisation
• 27:30 Chink in the Royal armor
• 28:30 King selling inventory old way (no mediation)
• 30:00 Ad revenue assumptions
• 33:00 How could King increase ad revenue by 30%?
• 38:52 King & competitors in puzzle genre
• 41:45 King’s IAP revenue
• 44:20 Candy crush history & analysis
• 48:00 11k levels in Candy Crush – WOW
• 49:20 Candy crush soda saga analysis
• 50:45 What kind of games King launched in the last years?
• 52:00 Crash bandicoot
• 54:00 King killed games
• 56:30 Snowprint information
• 1:01:40 Knighthood
• 1:03:00 Phoenix games takes Knighthood & increase revenue

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

https://www.youtube.com/watch?v=vD221MHe6SU

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!