two & a half gamers session #27 – Unity – Applovin bomb, Zynga gambling, worst career mistakes

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Welcome to our #27 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro 
  • 05:30 Applovin has stunned our industry by offering to Merge with Unity. 
  • 13:50 Zynga gambling apps $12M class action settlement 16:30 
  • 99 percent of Netflix subscribers haven’t tried its games yet 
  • 23:15 Biggest Fuck Ups in Our Career

 

  • Applovin has stunned our industry by offering to Merge with Unity.
    • https://www.reuters.com/markets/deals/applovin-offers-buy-unity-software-2022-08-09/
  • Zynga gambling apps $12M class action settlement
    • https://topclassactions.com/lawsuit-settlements/consumer-products/mobile-apps/zynga-gambling-apps-12m-class-action-settlement/
  • 99 percent of Netflix subscribers haven’t tried its games yet
    • https://www.theverge.com/2022/8/8/23296545/netflix-games-1-percent-subscribers

Panelists: Niels BeenenFelix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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