two & a half gamers session #30 – survivor.io global launch case study UA, GD, Admon view

Matej Lančarič, September 3 2022

Welcome to our #30 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 Intro
05:00 Survivor.io intro
8:10 Daily revenue of the game
8:55 User acquisition
14:00 Who is the mediation partner?
15:30 Do you need to create tiktoks instead of creatives?
16:40 How long was survivor.io in the soft launch?
20:20 Do they use companies for UA funding?
22:30 Admonetisation numbers and calculations
27:00 Admon SDKs implemented
30:05 Ads placement suggestions & discussion
33:00 UA channel mix
36:30 Survivor.io Creatives
37:50 global launching in 2020 vs 2022
39:40 How much money they could earn in peak?
https://lancaric.me/survivor-io-global-launch-ua-case-study/

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,

Listen in to learn more!

Please share feedback and comments – matej@lancaric.me

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