two & a half gamers Special Episode – Stash Special: web shops, new Apple policies, loyalty programs, frictionless user experience

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This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously. Special Guest: Justin Kan, Archie Stonehill

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Summary
The conversation covers the recent changes in Apple’s payment guidelines and the impact on game developers. The guests discuss the pivot from Fractal to Stash and the challenges faced in the gaming industry. They also explore the different options available to developers under the new guidelines and the potential cost savings. The conversation concludes with a discussion on direct-to-consumer strategies and the importance of engaging users through alternative channels. In this episode of the No Bullshit Gaming Podcast, the hosts discuss the implementation of incentives for direct consumer channels, the design of loyalty programs, driving traffic to web shops, creating well-made web shops, the role of Stash in the gaming ecosystem, and the future of Stash and game developers.

Agenda
00:00 Epic intro
03:02 Introduction of Guests
06:01 Pivot from Fractal to Stash
09:09 Apple’s New Payment Guidelines
19:36 Apple’s Fee Structure
25:09 Impact on Different Game Genres
27:06 Alternative Payment Processors
29:02 Cost of External Partners
31:24 Direct-to-Consumer Strategies
31:50 Introduction to No Bullshit Gaming Podcast
32:06 Implementing Incentives for Direct Consumer Channels
33:08 Designing Loyalty Programs
35:50 Driving Traffic to Web Shops
38:08 Creating Well-Made Web Shops
42:24 The Role of Stash in the Gaming Ecosystem
43:30 The Future of Stash and Game Developers

Stash blogpost: HERE

Takeaways:
Implementing incentives for direct consumer channels can drive engagement, reward loyalty, and increase retention.
Designing loyalty programs that offer a variety of discounts, time-based offers, loyalty tiers, and exclusive content can enhance the overall user experience.
Driving traffic to web shops can be achieved through effective search engine optimization, on-page SEO, and conversion optimization.
Creating well-made web shops involves providing a frictionless user experience, seamless account linking, and a focus on enhancing the game experience.
Stash aims to be a white label experience that helps game developers own the customer relationship and avoid platform intermediation.
The future of Stash lies in providing excellent experiences and giving game developers the freedom to switch platforms if desired.

Join our slack channel here: SLACK CHANNEL

Please share feedback and comments – matej@lancaric.me

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