two & a half gamers – June’s Journey: A party to die for – The power of community-driven content in gaming!
This is no BS gaming podcast 2.5 gamers – June’s Journey: A party to die for – The power of community-driven content in gaming! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, Matija Lanceric interviews April from VUGA and Ed from MediaBodies about their collaboration on a video series called ‘A Party to Die For’ to celebrate the sixth anniversary of the game June’s Journey. The series is a real-life murder mystery backed by influencers, with players as the detectives. The project involved extensive planning, including selecting contestants, writing the story, creating puzzles, and organizing the production. The series was released on Facebook, Instagram, and YouTube, and received positive feedback from the audience. The success of the project highlights the power of community-driven content in engaging and re-engaging players.
Takeaways
Collaborating with influencers and involving players in a video series can be a powerful way to engage and re-engage the community.
Planning and executing a project like this requires careful coordination, from selecting contestants to writing the story and creating puzzles.
Community-driven content that tells a good story can be a more effective marketing approach than traditional advertising.
Long-form videos can be engaging and successful in driving player engagement, especially when combined with interactive elements like puzzles and QR codes.
Even with a limited budget, smaller-scale community content initiatives can still have a significant impact.
Keywords
video series, murder mystery, influencers, community engagement, storytelling, puzzles, production, social media, re-engagement
Agenda:
00:00 Epic intro
01:30 Introduction and Guest Introductions
04:31 Planning and Logistics
08:13 Phases of the Project
10:18 Involving Players in the Ideation Process
13:45 Internal Team and Collaboration with MediaBodies
16:27 Challenges and Details of the Production
25:20 Engagement and Reach on Social Media
28:18 Episode Length and Viewer Engagement
32:29 Future Plans and Community Engagement
36:53 Reflections and Gratitude
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