two & a half gamers – Ad placements & Ad monetization trends in Mobile Games – September 2024

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This is no BS gaming podcast 2.5 gamers – Ad placements & Ad monetization trends in Mobile Games – September 2024.

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this conversation, the speakers delve into the latest trends in mobile gaming, focusing on game monetization strategies, the rise of ultra casual games, and innovative gameplay mechanics. They discuss specific games, their download statistics, and revenue models, highlighting the importance of rewarded ads in the gaming economy. The conversation also touches on user acquisition and the evolving landscape of mobile gaming design.

Takeaways

Nutsort has 3.2 million downloads but low IAP revenue.
Cryptogram is a word game with significant ad revenue.
The monetization strategy of games is shifting towards rewarded ads.
Ultra casual games are becoming more prevalent in the market.
Game design is increasingly influenced by user acquisition strategies.
Many games hide content behind rewarded ads to drive engagement.
The gaming economy is heavily reliant on ad placements.
Innovative gameplay mechanics are emerging in mobile games.
Subscription models for ad removal are becoming common.
The mobile gaming industry is evolving rapidly with new trends.

Keywords

mobile games, game monetization, ultra casual games, gameplay mechanics, app economy, rewarded ads, game trends, mobile gaming industry, user acquisition, game design

Agenda:

00:00 Epic Introduction
02:48 Experiences at Tokyo Game Show
05:52 Ad Placements in Mobile Gaming
06:47 Introduction to Game Trends
12:31 Exploring Game Monetization Strategies
18:19 The Rise of Ultra Casual Games
25:58 Innovative Gameplay Mechanics
33:14 Future Insights
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Latest article ⁠HERE!

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ – the First UA AI in the gaming industry!

Felix latest article HERE!

Please share feedback and comments – matej@lancaric.me

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