two & a half gamers session #61 - Legend of Slime review - User Acquisition, Creatives, Ad monetisation, Game design deep dive – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #61 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 intro
00:57 Thank you very much for your support!
01:27 Imitation is the best form of flattery
01:40 You can’t copy fun
01:52 Agenda of this session
02:26 Matej’s ego is not out of the control
03:17 Legend of Slime revenue split
03:30 Jakub challenges Felix for leadership of the ads movement
03:54 Matej makes assumptions about the revenue split
04:30 Million-dollar questions: Why push players to watch 500 ads? Not answered!
05:09 Jack, the legend of Slime, talks about the game
06:35 Ad monetisation intro
07:35 Why is this game doing so well in Asia?
07:59 Waifu game design Puritans denying ads
10:19 The heart of the ads
11:17 30+ ad placements
12:20 Million-dollar questions: Why push players to watch 500 ads? Answered!
13:55 Jakub cheats all the time
14:08 11 ad partners!
15:06 How much money are they earning on ads?
17:40 600-900k a day on ads? :-O
18:42 User Acquisition Intro
19:20 Thank you, Game Refinery, for providing insights!
20:00 Felix’s job is done
21:07 Top geos
21:38 Competitors?
22:37 Matej is not a friend with Mariana Trench
25:30 UA channel mix
26:40 Let’s look at the Applovin Legend of Slime playable
28:04 TOP 3 UA channels
28:50 Deep Creative review
34:23 No AI UGC
36:36 Interesting User Acquisition tidbits
38:15 Maven Matej UA rating
40:16 Everybody butchers Matej’s name
40:40 Kudos to Luna
41:35 Expressing a disappointment in the UA
43:00 UA could be so much better
43:24 Matej is always a 10
43:32 one gamer and 2 noobs
45:00 Tell me the edge, its no bullshit
45:16 My name is Felix and I disapprove this message
45:51 The evolution of Idle games
47:22 GACHAPOOOOOL