two & a half gamers – Ad placements & Ad monetization trends in Mobile Games – November 2024
This is no BS gaming podcast 2.5 gamers – Ad placements & Ad monetization trends in Mobile Games – November 2024
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, the hosts delve into the latest trends in ad monetization within the gaming industry. They explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models. The discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra casual games, particularly from regions like Vietnam.
Takeaways
- Ad monetization is crucial for game developers.
- High downloads can occur with low IAP revenue.
- The gaming industry is seeing a rise in ultra-casual games.
- Vietnam is becoming a significant player in mobile gaming.
- User engagement is key to sustaining game success.
- Rewarded ads can enhance user retention.
- Game design trends are shifting towards ad-driven models.
Keywords
ad monetization, gaming trends, hybrid casual games, user acquisition, revenue models, game design, app downloads, ad revenue, casual gaming, mobile games
Agenda:
00:00 Epic intro
01:24 Introduction to Ad Monetization Trends
02:55 Exploring High Downloads with Low IAP Revenue
05:47 Game Analysis: Coffee Craze and Its Revenue Model
09:08 The Success of Find the Cat: A Case Study
11:53 Car Race: Sustaining User Engagement Over Time
17:58 Horror Spanky Beats: The Music Rhythm Trend
26:00 Perfect Tidy: The Rise of Ultra Casual Games
34:08 Mini Games: The Ultimate Ad Revenue Machine
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