two & a half gamers – Softlaunch Sonar #7: The Evolution of CPI Testing in Gaming
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
This is no BS gaming podcast 2.5 gamers – Softlaunch Sonar #7: The Evolution of CPI Testing in Gaming
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this episode, the hosts delve into the evolving landscape of the gaming industry, focusing on CPI testing, game mechanics, and market trends. They discuss the impact of new game launches, the disruption of traditional genres like Solitaire, and the potential of branded games such as Barbie. The conversation also touches on the strategies of various game developers, including Century Games and Voodoo, and explores the future of mobile gaming amidst changing consumer preferences.
Takeaways
- CPI testing has evolved with mini games becoming the new standard.
- The gaming industry is experiencing significant disruptions, particularly in the Solitaire category.
- Innovations in game mechanics are crucial for standing out in a crowded market.
- Branded games like Barbie have potential but face challenges in execution.
- Voodoo continues to innovate within the casual gaming space.
- Century Games is a company to watch due to their strategic approach.
- The Forex genre is becoming saturated with similar onboarding mechanics.
- Post-apocalyptic themes are gaining traction in mobile games.
- The importance of user acquisition strategies cannot be overstated.
- The future of mobile gaming will likely see more integration of successful mechanics from various genres.
Keywords
CPI testing, gaming industry, game analysis, mobile games, market trends, Solitaire disruption, game mechanics, Barbie merch, Voodoo games, Century Games, Forex games, mobile gaming predictions
Agenda:
00:00 The Evolution of CPI Testing in Gaming
01:09 Introduction to the Gaming Show
02:34 Christmas Gifts and Personal Anecdotes
03:30 Game Analysis: Merge Plaza and Innovations
06:10 The Disruption of the Solitaire Category
10:00 Soft Launch Insights and Game Mechanics
12:28 Exploring New Game Genres and Trends
15:07 Barbie Merch and Market Potential
17:21 The Domino Game Trend
19:38 Voodoo’s New Game Innovations
21:33 Century Games and Their Strategy
23:23 Post-Apocalyptic Game Mechanics
26:07 The Forex Game Landscape
30:12 The Future of Mobile Gaming and Trends
33:50 Final Thoughts and Predictions
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Latest article HERE!
Do you have UA questions nobody can answer? Ask Matej AI – the First UA AI in the gaming industry!
Felix latest article HERE!
Please share feedback and comments – matej@lancaric.me
If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
