two & a half gamers session #71 – Google CMP update, Google Ad transparency, TikTok AI script generator, Game review radar

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠!

Agenda:

Agenda:
00:00 Epic intro
01:46 Google Consent Management Platform
05:40 Easybrain CMP implementation
12:22 Ads are beautiful, regulatory bullshit is not
12:55 Google Ads transparency center
14:47 Realtime usage of Google Ads library
21:40 TikTok new AI scripts generator
25:10 Game designer can’t make a script for a creative
28:30 We have a waifu intervention
28:42 Horse racing game script
33:07 Game review radar
50:03 Jakub shows his true but mean face
51:17 Review Radar. See you next time!

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New article: https://lancaric.me/will-ai-finally-kill-ua/

Useful links:

https://adstransparency.google.com/

https://ads.tiktok.com/business/creat…

⁠https://blog.google/products/ads-comm… ⁠

https://iabeurope.eu/cmp-list/
⁠

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!