Opinions Archives – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

The Future of UA: 5 of the Best Creator Programs & UA lessons we can learn from them

the future of the UA

Capybara GO Global Launch User Acquisition Case Study

Explore the Capybara GO global launch UA case study, uncovering strategies, metrics, and insights behind its successful user acquisition campaign worldwide.

Palworld’s Marketing Masterclass: 7 Key Takeaways

Palworld is back in the headlines, but for entirely different reasons than when it first launched. As you may have read, Nintendo is suing Palworld’s developer, Pocketpair, for apparently “infringing on patent rights.” But before we open that can of worms and its massive implications for indie game developers, I want to cover a more […]

Alien Invasion case study: How to scale a game with a small UA team

Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% […]

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

mobile game user acquisition alternatives

The Art of Diversification: Alternative Mobile User Acquisition Channels for 2024

Alternative Mobile UA Channels for 2024 emphasizes the need for mobile game developers to explore diverse user acquisition (UA) strategies beyond traditional platforms like Facebook and Google. By leveraging influencer marketing, as seen in campaigns like June’s Journey and Haaland x Clash of Clans, developers can tap into authentic, targeted audiences. Podcasts have emerged as […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Squad Busters is Supercell’s new mobile game that brings together characters from all their previous titles, creating an exciting multiverse where players can engage in battle arenas. This […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy