Choosing the right Bid Strategy for you

,

Frequently, the wrong one is chosen to promote mobile games. This can have a detrimental impact on your marketing strategies, budget, and mobile game.

That is why you must first comprehend and try each method to determine which one will yield the finest outcomes.
So, let’s take a look at each one individually.

Lowest Cost (LC)

This is an auto bid approach in which Facebook’s algorithm looks for consumers who will install a mobile game for the cheapest price (it can discover) while spending the entire budget.

The cost is determined by a number of factors, the most important of which are the operating system, geographic area, age, and gender.

Bid Cap (BC)

You can select a maximum bid you’re willing to pay for a single installation here. As a result, CPI can be lower, but it will not exceed the maximum bid. Keep in mind that the advertiser manages the bidding manually.

Target Cost (TC)

This bid cap method works well for keeping costs steady. You decide on a CPI, say $2 per install. Then, using Facebook’s algorithm, you may discover customers willing to pay +/-10% of that amount ($1.80 — $2.20) to install your mobile game.

Cost Cap (CC)

It’s helpful for cost-efficiency if you keep the cost within a certain range. Facebook will search for new users whose average CPI does not exceed the defined limit.

The point about Facebook bid strategy is this:
A lower-cost user does not always imply a higher-quality consumer. You might want to go with the more “expensive” user. It’s feasible that a single bid strategy leads to a higher spend and more high-quality users.
Or that using the Lowest Cost bid strategy with resulted in worse quality users than using a Target Cost bid strategy with.
That is why, if your budget allows, you should experiment with bid techniques. It’s a terrific method to strike a decent price-to-quality ratio. Furthermore, it will enable you to scale your initiatives while being cost-effective.

Choosing the best bidding strategy is a crucial step in learning how to start campaigns more effectively.

Finally, your bid will inform Facebook how much you’re willing to pay to reach a certain audience. In addition, you must compete in each auction you enter. Always test new bidding strategies on tiny budgets to see how well they work for your campaigns.

Latest news

Palworld’s Marketing Masterclass: 7 Key Takeaways

Palworld is back in the headlines, but for entirely different reasons than when it first launched. As you may have read, Nintendo is suing Palworld’s developer, Pocketpair, for apparently “infringing on patent rights.”  But before we open that can of worms and its massive implications for indie game developers, I want to cover a more […]

Alien Invasion case study: How to scale a game with a small UA team

Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% […]

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797