two & a half gamers – Creative trends in Mobile Games – October 2024
This is no BS gaming podcast 2.5 gamers – Creative trends in Mobile Games – October 2024
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, the hosts delve into the creative trends in game advertising for October, focusing on the strategies employed by games like AFK Journey. They discuss the implications of misleading ads on player expectations and revenue, explore the evolution of game creatives, and review player feedback on various games. The conversation highlights the importance of understanding advertising strategies in the gaming industry and the impact of player engagement on game success. In this engaging conversation, the hosts delve into various aspects of mobile gaming, focusing on the importance of emotional engagement, innovative game mechanics, and the impact of visual branding in advertising. They explore trends in game design and marketing, discussing how player psychology influences game development and advertising strategies. The conversation highlights the significance of creativity in capturing player interest and the evolving landscape of mobile games.
Takeaways
Creative trends in gaming are constantly evolving.
AFK Journey’s advertising strategies are particularly noteworthy.
Misleading ads can significantly impact player expectations and revenue.
Understanding Forex UA is crucial for effective user acquisition.
Player feedback often reveals discrepancies between ads and actual gameplay.
High-quality creatives are becoming more prevalent in the industry.
The funnel approach is essential for attracting players.
Player engagement is key to a game’s success.
The gaming industry is facing challenges with false advertising.
Future advertising strategies will need to adapt to player expectations. Hooks in gaming ads are crucial for engagement.
Emotional connections enhance player experience.
Visual branding plays a significant role in game success.
Understanding player psychology is key to retention.
Innovative mechanics can lead to higher player engagement.
Trends in advertising shape game development strategies.
Creativity is essential in marketing mobile games.
Players often switch between games to manage lives and boosters.
Micro learning is emerging in game advertising.
Giant animals and absurd concepts are trending in game design.
Keywords
creative trends, game advertising, AFK Journey, misleading ads, player feedback, game revenue, creative strategies, mobile games, advertising strategies, game creatives, gaming, mobile games, game design, advertising, player engagement, emotional connection, game mechanics, visual branding, trends, creativity
Agenda:
00:00 Epic intro
01:25 Introduction to Creative Trends
01:49 Analyzing AFK Journey’s Advertising Strategies
05:08 The Impact of Misleading Ads on Game Revenue
06:31 Exploring Creative Inspirations in Game Ads
10:29 The Evolution of Game Creatives
14:21 Reviewing Player Feedback and Expectations
18:54 The Future of Game Advertising and Player Engagement
23:27 The Power of Hooks in Gaming Ads
24:11 Emotional Engagement in Game Design
25:30 Visuals and Branding in Mobile Games
26:30 Game Mechanics and Player Retention
28:49 Trends in Game Advertising
29:56 Innovative Game Features and Mechanics
31:25 The Influence of Visual Styles in Gaming
32:39 The Role of Creativity in Game Marketing
34:41 Understanding Player Psychology
37:05 The Impact of Trends on Game Development
39:51 Micro Learning and Game Advertising
42:01 Final Thoughts on Game Trends and Innovations
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