Panel discussion: Why your game soft launch isn’t working

,

  1. What’s a point where you understand that the product is ready for soft launch? 
  2. Do you have any specific tests before soft launch? Technical launch maybe, where you are testing technical stability
  3. What kind of metrics do you test on soft-launch? 
  4. Where(platform) do you do your soft launch?
  5. What countries do you aim for soft launch? Why?
  6. Describe your fails in soft launch
  7. What are the key factors to understand that the game is ready for global launch?
  8. How many “second chances” do you provide after your first “not so good” attempt?
  9. How the dawn of the HyperCasual games affects the soft launch strategy?
  10. How many stages of soft launch do you have? 
  11. Tell us about common mistakes which developers do during soft launches
  12. What is your silver bullet for soft launch? 🙂 

WN Hub Lectures – Day 6 | #StayHome www.twitch.tv

Latest news

Capybara GO global launch UA case study

Survivor.io is an action-adventure game offered by Habby. Developer behind the ultimate mobile game hit Archero. Survivor.io requires you to take the mantle of a hero out to save the city from a zombie apocalypse.

12 tips for killer mobile User Acquisition (Q3 version)

Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Google […]

Palworld’s Marketing Masterclass: 7 Key Takeaways

Palworld is back in the headlines, but for entirely different reasons than when it first launched. As you may have read, Nintendo is suing Palworld’s developer, Pocketpair, for apparently “infringing on patent rights.”  But before we open that can of worms and its massive implications for indie game developers, I want to cover a more […]

Alien Invasion case study: How to scale a game with a small UA team

Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% […]

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797