Panel discussion: Why your game soft launch isn't working – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally 🦄🕺

♻️ Sharing is caring! 🫶

Matej Lančarič

UA Mobile Growth Extraordinaire ·

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

What’s a point where you understand that the product is ready for soft launch?
Do you have any specific tests before soft launch? Technical launch maybe, where you are testing technical stability
What kind of metrics do you test on soft-launch?
Where(platform) do you do your soft launch?
What countries do you aim for soft launch? Why?
Describe your fails in soft launch
What are the key factors to understand that the game is ready for global launch?
How many “second chances” do you provide after your first “not so good” attempt?
How the dawn of the HyperCasual games affects the soft launch strategy?
How many stages of soft launch do you have?
Tell us about common mistakes which developers do during soft launches
What is your silver bullet for soft launch? 🙂

WN Hub Lectures – Day 6 | #StayHome www.twitch.tv

Matej Lančarič

UA Mobile Growth Extraordinaire ·

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

Playable Ads Trends in Mobile Games & Apps – December 2025

Playable Ads Trends in Mobile Games & Apps - December 2025

Playable Ads Trends in Mobile Games & Apps – November 2025

Playable Ads Trends in Mobile Games & Apps - November 2025

How to automate video production with AI Agents

♻️ Sharing is caring! ðŸ«¶ This guide outlines how to turn a simple Trello board into an autonomous video production factory. The goal is to treat the AI Agent not as a tool, but as a staff member (a “Junior Editor”) that handles assembly, syncing, and variations, leaving the creative strategy to you. The Tech […]