Panel discussion: Why your game soft launch isn’t working

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UA Mobile Growth Extraordinaire · 

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  1. What’s a point where you understand that the product is ready for soft launch? 
  2. Do you have any specific tests before soft launch? Technical launch maybe, where you are testing technical stability
  3. What kind of metrics do you test on soft-launch? 
  4. Where(platform) do you do your soft launch?
  5. What countries do you aim for soft launch? Why?
  6. Describe your fails in soft launch
  7. What are the key factors to understand that the game is ready for global launch?
  8. How many “second chances” do you provide after your first “not so good” attempt?
  9. How the dawn of the HyperCasual games affects the soft launch strategy?
  10. How many stages of soft launch do you have? 
  11. Tell us about common mistakes which developers do during soft launches
  12. What is your silver bullet for soft launch? 🙂 

WN Hub Lectures – Day 6 | #StayHome www.twitch.tv

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

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