two & a half gamers – Playdoku Block Puzzle & Colorwood Sort: Burny Games Live Review with Anatolii Henis
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This is no BS gaming podcast 2.5 gamers – Playdoku Block Puzzle & Colorwood Sort: Burny Games Live Review with Anatolii Henis
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
Special guest: Anatolii Henis
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, the hosts interview Anatolii Henis, CEO of Burnie Games, a Ukrainian studio specializing in mobile puzzle games. They discuss the transition from social casino games to ad-supported mobile games, the development and mechanics of their games PlayDoku and Colorwood Sort, and the importance of player retention and monetization strategies. The conversation also touches on the current performance of their games and future plans for in-app purchases. The conversation delves into the mechanics and features of mobile games, focusing on user engagement, monetization strategies, and comparative analysis of different game titles. The speakers discuss the unique mechanics of their games, the importance of ad strategies, and insights into user acquisition and retention, providing a comprehensive overview of the mobile gaming landscape. In this conversation, the speakers delve into various aspects of game development, focusing on creative potential, advertising strategies, and the importance of testing and iteration. They discuss the challenges faced in advertising, particularly on platforms like Facebook, and the significance of understanding revenue models in mobile gaming. The conversation also highlights the long-term goals in game development and how previous learnings can be leveraged for new games. The speakers conclude with reflections on their experiences and future directions in the industry.
Takeaways
The company focuses on mobile puzzle games with ad monetization.
PlayDoku and Colorwood Sort are their main games.
Player retention is crucial for game success.
Ad monetization is currently the primary revenue source.
They are exploring in-app purchases for future games.
Iterating on proven mechanics can lead to success.
User experience is prioritized in game design.
Game reviews reflect player satisfaction with their games. The main saga is the journey of the game.
Unique mechanics can set a game apart from others.
Interstitial ads are placed after failed levels to maximize engagement.
More ads can lead to better monetization strategies.
ColorWood is a sorting game with a simple UI.
Fail states in games can be hard to identify for players.
Long-term goals should guide the development and marketing strategies of games.
Leveraging past experiences can accelerate the development of new games.
Creative concepts should be diverse to avoid fatigue in campaigns.
Collaboration and sharing insights within the industry can lead to better outcomes.
Keywords
Burnie Games, Anatolii Henis, mobile games, puzzle games, ad monetization, PlayDoku, Colorwood Sort, game design, player retention, game mechanics, game mechanics, monetization, user engagement, mobile games, ad strategies, user acquisition, retention, game analysis, game development, advertising strategies, creative testing, mobile gaming, revenue models, long-term goals, user acquisition, Facebook advertising, creative iteration, game mechanics
Agenda:
00:00 Epic intro
01:24 Introduction to Burnie Games and Anatolii Henis
02:31 Transition from Social Casino to Mobile Puzzle Games
04:04 Overview of Games: PlayDoku and Colorwood Sort
06:14 Game Mechanics and Player Retention Strategies
09:19 Ad Monetization vs. In-App Purchases
11:41 Current Performance and Future Plans
12:35 Deep Dive into PlayDoku’s Gameplay
18:09 Iterating on Proven Mechanics for Success
19:10 Game Mechanics and Features Overview
21:55 Monetization Strategies in Mobile Games
23:57 User Engagement and Ad Strategies
28:01 Comparative Analysis of Game Titles
34:54 User Acquisition and Retention Insights
39:51 Exploring Creative Potential in Game Development
40:47 Analyzing Advertising Channels and Strategies
42:33 Navigating Facebook Advertising Challenges
44:53 The Importance of Creative Testing and Iteration
46:41 Understanding Revenue Models in Mobile Gaming
49:32 Long-Term Goals in Game Development
51:52 Leveraging Previous Learnings for New Games
01:02:15 Closing Thoughts and Future Directions
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
