two & a half gamers - Revolutionizing UA & Product Reporting in Gaming! – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Revolutionizing UA & Product Reporting in Gaming!

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode of Two and a Half Gamers, the hosts discuss the challenges of product reporting in the gaming industry, focusing on user acquisition metrics, retention rates, and the importance of effective data analysis. They explore how traditional metrics may not accurately reflect a game’s performance and suggest new approaches to reporting that can help teams better understand their products and make informed decisions. The conversation emphasizes the need for collaboration between product and user acquisition teams to improve overall game performance. In this conversation, the speakers delve into the intricacies of user acquisition (UA) and product metrics, emphasizing the importance of understanding payer retention and revenue trends. They discuss the significance of cohort analysis in evaluating user behavior and the impact of marketing budgets on user acquisition strategies. The conversation highlights the need for collaboration between product and UA teams to ensure effective decision-making and strategy implementation.

Takeaways

Product reporting in gaming is often outdated and ineffective.
Metrics should evolve over time to provide a clearer picture.
Graphs can reveal critical insights about product health.
User acquisition strategies need to be aligned with product goals.
Retention metrics are crucial for understanding long-term success.
Setting clear goals for product updates can drive better outcomes.
Collaboration between product and UA teams is essential.
Dashboards should be tailored for different audiences within a company.
Understanding the customer acquisition cost is vital for success.
Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams.
Education on metrics is crucial for product and UA teams.
Different channels yield different LTV curves.
Payer retention is essential for revenue stability.
Cohort analysis helps identify user behavior trends.
Marketing budgets must be maintained to support UA efforts.
Diminishing spend can lead to a decline in user quality.
Channel strategy significantly impacts user acquisition success.
Effective dashboards facilitate better decision-making.
Collaboration between product and UA teams is vital.

Keywords

gaming, product reporting, user acquisition, metrics, retention, data analysis, KPIs, gaming industry, consulting, dashboards, User Acquisition, Product Metrics, Payer Retention, Revenue Trends, Cohort Analysis, Marketing Budgets, Channel Strategy, Game Development, User Engagement, Data Analysis

Agenda:

00:00 Epic intro
01:24 Introduction to the Podcast and Guests
03:05 The State of Product Reporting in Gaming
06:01 Understanding Metrics and Their Evolution
08:57 Analyzing Graphs for Product Health
11:57 Identifying Issues in User Acquisition
14:52 The Role of Product and UA Teams
17:56 Retention Metrics and Their Importance
20:50 Setting Goals for Product Updates
24:12 Proposed Solutions for Better Reporting
26:28 Understanding User Acquisition and Product Metrics
30:19 Analyzing Payer Retention and Revenue Trends
35:46 The Importance of Cohort Analysis
37:59 Navigating Marketing Budgets and User Acquisition Strategies
42:28 The Impact of Channel Strategy on User Acquisition
47:46 Bridging the Gap Between Product and User Acquisition Teams

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