two & a half gamers – Revolutionizing UA & Product Reporting in Gaming!

,

This is no BS gaming podcast 2.5 gamers – Revolutionizing UA & Product Reporting in Gaming!

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode of Two and a Half Gamers, the hosts discuss the challenges of product reporting in the gaming industry, focusing on user acquisition metrics, retention rates, and the importance of effective data analysis. They explore how traditional metrics may not accurately reflect a game’s performance and suggest new approaches to reporting that can help teams better understand their products and make informed decisions. The conversation emphasizes the need for collaboration between product and user acquisition teams to improve overall game performance. In this conversation, the speakers delve into the intricacies of user acquisition (UA) and product metrics, emphasizing the importance of understanding payer retention and revenue trends. They discuss the significance of cohort analysis in evaluating user behavior and the impact of marketing budgets on user acquisition strategies. The conversation highlights the need for collaboration between product and UA teams to ensure effective decision-making and strategy implementation.

Takeaways

Product reporting in gaming is often outdated and ineffective.
Metrics should evolve over time to provide a clearer picture.
Graphs can reveal critical insights about product health.
User acquisition strategies need to be aligned with product goals.
Retention metrics are crucial for understanding long-term success.
Setting clear goals for product updates can drive better outcomes.
Collaboration between product and UA teams is essential.
Dashboards should be tailored for different audiences within a company.
Understanding the customer acquisition cost is vital for success.
Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams.
Education on metrics is crucial for product and UA teams.
Different channels yield different LTV curves.
Payer retention is essential for revenue stability.
Cohort analysis helps identify user behavior trends.
Marketing budgets must be maintained to support UA efforts.
Diminishing spend can lead to a decline in user quality.
Channel strategy significantly impacts user acquisition success.
Effective dashboards facilitate better decision-making.
Collaboration between product and UA teams is vital.

Keywords

gaming, product reporting, user acquisition, metrics, retention, data analysis, KPIs, gaming industry, consulting, dashboards, User Acquisition, Product Metrics, Payer Retention, Revenue Trends, Cohort Analysis, Marketing Budgets, Channel Strategy, Game Development, User Engagement, Data Analysis

Agenda:

00:00 Epic intro
01:24 Introduction to the Podcast and Guests
03:05 The State of Product Reporting in Gaming
06:01 Understanding Metrics and Their Evolution
08:57 Analyzing Graphs for Product Health
11:57 Identifying Issues in User Acquisition
14:52 The Role of Product and UA Teams
17:56 Retention Metrics and Their Importance
20:50 Setting Goals for Product Updates
24:12 Proposed Solutions for Better Reporting
26:28 Understanding User Acquisition and Product Metrics
30:19 Analyzing Payer Retention and Revenue Trends
35:46 The Importance of Cohort Analysis
37:59 Navigating Marketing Budgets and User Acquisition Strategies
42:28 The Impact of Channel Strategy on User Acquisition
47:46 Bridging the Gap Between Product and User Acquisition Teams

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!

Latest article ⁠HERE!

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ – the First UA AI in the gaming industry!

Felix latest article HERE!

Please share feedback and comments – matej@lancaric.me

If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!

Latest news

Mobile Games: User Acquisition, Retention, Monetization & Case Studies

Mobile games are digital gaming experiences designed specifically for play on mobile devices such as smartphones and tablets. They encompass a wide range of genres from casual games like puzzle and card games to more complex role-playing and strategy games. The rise of mobile gaming has been driven by advancements in smartphone technology, improved internet […]

Beginners Guide to ASO

Beginners guide to ASO! Enjoy

The Future of UA: 5 of the Best Creator Programs & UA lessons we can learn from them

the future of the UA

カピバラGOゲームのローンチとユーザー獲得

Capybara GO Global Launch User Acquisition Case Study

Explore the Capybara GO global launch UA case study, uncovering strategies, metrics, and insights behind its successful user acquisition campaign worldwide.

12 tips for killer mobile User Acquisition (Q3 version)

Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight to the point. 1. Google […]

Palworld’s Marketing Masterclass: 7 Key Takeaways

Palworld is back in the headlines, but for entirely different reasons than when it first launched. As you may have read, Nintendo is suing Palworld’s developer, Pocketpair, for apparently “infringing on patent rights.”  But before we open that can of worms and its massive implications for indie game developers, I want to cover a more […]

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797