two & a half gamers - Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

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Summary

In this episode of Two and a Half Gamers, the hosts delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. They discuss the game’s performance, monetization strategies, and the competitive landscape, comparing it to its predecessor. The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience. The hosts emphasize the importance of understanding market dynamics and player engagement in the mobile gaming sector. In this conversation, Matej Lancaric discusses various aspects of game design, focusing on mechanics, player engagement, retention strategies, and the importance of innovative advertising in the gaming industry. He emphasizes the significance of level design and the need for continuous innovation to maintain player interest and maximize monetization. The discussion also touches on user acquisition strategies and the evolving landscape of game marketing, highlighting the role of creative trends in attracting players.

Takeaways

UK, Australia, Canada, Germany, and Japan are key markets for mobile games.
Royal Kingdom has seen explosive growth with 500,000 installs during its launch.
The game features a traditional global launch strategy with significant marketing efforts.
Royal Match has become the leading puzzle game, surpassing Candy Crush.
Royal Kingdom’s daily downloads are impressive, maintaining around 80k post-launch.
The UK market is expensive but crucial for monetization in mobile games.
Dream Games has generated approximately 2.8 billion in IP sales.
The game boasts high production values, akin to AAA titles.
Royal Kingdom presents a challenging gameplay experience, with increased difficulty levels.
The target demographic for these games skews towards older audiences, particularly 35 and above. Game mechanics play a crucial role in player engagement.
Retention rates are significantly impacted by game design and mechanics.
Level design and game innovation are essential for long-term success.
User acquisition strategies must adapt to changing market dynamics.
Creative advertising trends can greatly influence game popularity.
Quality in game development is increasingly important to players.
Understanding player behavior is key to effective monetization strategies.
The puzzle genre has unique monetization opportunities.
Innovative marketing can enhance user acquisition efforts.
Future game development will rely heavily on data-driven decisions.

Keywords

gaming, Royal Kingdom, Royal Match, game monetization, user acquisition, game design, Dream Games, mobile games, puzzle genre, market analysis, game mechanics, player engagement, level design, user acquisition, game advertising, monetization strategies, puzzle games, game innovation, retention rates, marketing strategies

Agenda:

00:00 Epic intro
01:24 Introduction to the Gaming Landscape
02:37 Royal Kingdom’s Launch and Performance
07:50 Comparative Analysis: Royal Kingdom vs. Royal Match
13:09 Financial Insights and Company Strategy
15:35 Game Mechanics and Player Experience
25:50 Target Audience and Market Positioning
27:11 Game Mechanics and Strategies
32:47 Retention and Player Engagement
34:41 Level Design and Game Innovation
39:10 User Acquisition and Marketing Strategies
45:39 Creative Trends in Game Advertising
51:18 Future of Game Development and Monetization

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