two & a half gamers – ChinaJoy 2024 POV: WeChat mini-games, the speed of game development & Impressive market growth
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This is no BS gaming podcast 2.5 gamers – ChinaJoy 2024 POV: WeChat mini-games, the speed of game development & Impressive market growth.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, the hosts discuss their recent trip to China and their experiences at the China Joy expo. They highlight the impressive size and growth of the Chinese gaming market, with mobile games dominating the industry. They also explore the popularity of WeChat mini games and the unique features of the Chinese gaming market, such as the use of QR codes for payments and the quick pace of business. The hosts share their observations and insights from their trip, including the strong presence of Chinese gaming companies and the extensive sharing of data within the industry. The conversation covers various topics related to the ChinaJoy expo, including the presence of big brands, the high production value of booths, the prevalence of gacha machines, the popularity of live games, and the importance of UA and creatives in the Chinese game industry. The hosts also discuss the differences between the Western and Chinese markets, the speed of game development in China, and the abundance of Doodle Magic-like games. They express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future.
Takeaways
The Chinese gaming market is rapidly growing and is projected to reach $40 billion in revenue this year.
Mobile games dominate the Chinese gaming market, with nearly 75% of the market share.
WeChat mini-games are popular in China and offer fully-fledged gaming experiences within the WeChat app.
The Chinese gaming industry operates quickly, with fast payments and data sharing among industry players.
The Chinese market has unique features, such as the use of QR codes for payments and the extensive sharing of data within the industry. ChinaJoy is a major gaming expo in China that attracts big brands and showcases booths with high production values.
Gacha machines are prevalent at ChinaJoy, offering various items and experiences.
Live games, where players battle in real-time, are popular in China and can run thousands of games simultaneously.
UA (user acquisition) and creatives are highly valued positions in the Chinese game industry.
The Chinese market is known for its speed of game development and the abundance of Doodle Magic-like games.
Chinese game developers have a different mindset and approach to creativity compared to the Western market.
The hosts express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future.
Keywords
China, China Joy, gaming market, mobile games, WeChat mini games, QR codes, data sharing, ChinaJoy, expo, big brands, booths, gacha machines, live games, UA, creatives, Chinese game industry, Western market, Doodle Magic, game development, Chinese game developers
Agenda:
00:00 Introduction and Overview of the ChinaJoy Trip
02:56 The Impressive Growth of the Chinese Gaming Market
06:07 Exploring WeChat Mini Games and Unique Features of the Chinese Market
11:30 The Gray Area of Renting ISBNs and Other Publishing Insights
14:51 Data Sharing and Quick Payments in the Chinese Gaming Industry
17:19 Immediate Advertising Revenue and the Convenience of the Chinese Market
21:58 Long Working Hours and the Shrinking China Joy Expo
24:20 Grumpiness and Hunger
24:44 Big Brands and High Production Value Booths
25:14 The Popularity of Gacha Machines
26:06 The Rise of Live Games
29:03 The Importance of UA and Creatives
32:08 The Differences Between Western and Chinese Markets
32:34 The Speed of Game Development in China
33:13 The Abundance of Doodle Magic-like Games
38:07 Admiration for Chinese Game Developers
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
