two & a half gamers – Creative trends in mobile games – July 2024

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This is no BS gaming podcast 2.5 gamers – Creative trends in mobile games – July 2024.

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this conversation, Matej, Felix, and Jakub discuss various mobile gaming trends for July. They mention games like Hustle Castle, Kingdom Guard, Survivor IO, and Township. They analyze the creative strategies used in these games, such as fear, tension, and near-death experiences. They also discuss the importance of creating new creatives for different UA channels, like TikTok and Facebook. The conversation highlights the use of rivers, fences, and tracks in the creatives, as well as the significance of playables in driving engagement. Overall, the conversation provides insights into the creative trends and strategies in mobile gaming for July. In this conversation, Matej, Jakub, and Felix discuss various creative trends in casual mobile games in July. They explore the use of near-death experiences, pushing objects off the screen, and the expansion of gates in game mechanics. They also touch on the importance of high-quality visuals and sound in creatives. The conversation highlights popular games like Brawl Stars, Royal Match, and Block Blast, and discusses the use of familiar game elements like the snake and the river. The hosts also mention the celebration of Clash of Clans’ 12th anniversary with anime cosmetics. Overall, the conversation provides insights into the current trends and strategies in casual mobile game creatives.

Takeaways

Fear, tension, and near-death experiences are effective creative strategies in mobile gaming.
Creating new creatives is crucial for different UA channels, such as TikTok and Facebook.
Rivers, fences, and tracks are common elements used in mobile gaming creatives.
Playables play a significant role in driving engagement.
The conversation provides insights into the creative trends and strategies in mobile gaming for July. Near-death experiences and tension-inducing mechanics are popular in casual mobile game creatives.
Pushing objects off the screen is a common game mechanic used in creatives.
Expanding gates in game mechanics is a trend observed in casual mobile games.
High-quality visuals and sound are essential for engaging creatives.
Popular games like Brawl Stars, Royal Match, and Block Blast showcase these creative trends.
Clash of Clans celebrates its 12th anniversary with anime cosmetics.

Keywords

mobile gaming, trends, creatives, fear, tension, near-death experiences, rivers, fences, tracks, playables, UA channels, casual games, mobile games, creative trends, near-death experiences, pushing objects, gates, high-quality visuals, sound, Brawl Stars, Royal Match, Block Blast, Clash of Clans

Agenda:

00:00 Epic intro and Discussion on Mobile Gaming Podcast
01:18 Creative Trends for July
05:15 Analyzing Hustle Castle
08:57 Exploring Kingdom Guard
09:53 The Rise of Survivor IO
10:23 Analyzing Whiteout Survival
11:33 The Use of Rivers, Fences, and Tracks in Mobile Game Creatives
14:16 The Wild West of Copyright Infringement in Mobile Gaming
18:33 The Importance of Creating New Creatives for Different UA Channels
20:22 Analyzing Idle Outpost
22:59 Analyzing Township
23:15 The Use of Playables in Mobile Game Creatives
00:37 Near-Death Experiences and Tension in Creatives
10:23 Pushing Objects Off the Screen
20:13 Expanding Gates in Game Mechanics
27:27 Importance of High-Quality Visuals and Sound
31:57 Popular Games Showcasing Creative Trends
38:25 Clash of Clans’ 12th Anniversary Celebration

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