two & a half gamers - Cup Heroes: Voodoo's new hybridcasual hit making $160k/day! Steady growth w/ adplacement excellence – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Cup Heroes: Voodoo’s new hybridcasual hit making $160k/day! Steady growth w/ adplacement excellence.

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode, the hosts dive into a detailed review of the mobile game Cub Heroes, discussing its performance metrics, gameplay mechanics, monetization strategies, and how it compares to other games in the market. They explore the game’s gradual growth, retention rates, and the unique features that set it apart from similar titles. The conversation also touches on the monetization tactics employed by the game and the overall landscape of hybrid casual games. In this conversation, the speakers delve into various aspects of mobile game design, focusing on gameplay mechanics, monetization strategies, and user engagement. They discuss the importance of polished game design, the role of ads in revenue generation, and the dynamics of user retention. The conversation also highlights the significance of skill randomization in gameplay and the effectiveness of user acquisition strategies in the mobile gaming market. In this conversation, the speakers delve into various aspects of mobile gaming, including game mechanics, user engagement, advertising strategies, and creative trends in mobile ads. They discuss the effectiveness of different game features, the importance of user acquisition, and the challenges faced by developers in creating innovative advertising content. The conversation highlights the need for experimentation in mobile ads and the impact of creative strategies on user engagement and monetization.

Takeaways

Cub Heroes is a hybrid casual game that combines various elements.
The game has shown gradual growth since its soft launch in February 2024.
Retention rates are crucial for monetization success in mobile games.
The game features a unique bulk sale mechanic for in-game purchases.
Monetization strategies include multiple offer badges and ad placements.
Gameplay involves skill randomization and character abilities.
The game has a similar structure to other successful titles in the genre.
Voodoo’s portfolio includes several games with similar mechanics.
Comparative analysis reveals Cub Heroes’ strengths and weaknesses against competitors.
The hosts emphasize the importance of user engagement and retention. Game design should prioritize polish and user experience.
Monetization strategies must align with user engagement.
Ad revenue plays a crucial role in game profitability.
User retention is influenced by gameplay depth and mechanics.
Skill randomization can enhance gameplay and ad engagement.
Understanding user behavior is key to revenue estimation.
Effective user acquisition strategies can drive game success.
The balance between ads and gameplay is essential for retention.
Game templates can limit innovation and revenue potential.
Marketing tactics should adapt to changing user preferences. The cleverness of game mechanics can leave a lasting impression.
User engagement is crucial for the success of mobile games.
Advertising strategies need to evolve with changing trends.
Altered gameplay in ads can mislead users about actual game content.
Creatives in mobile ads often lack innovation and variety.
The importance of testing a wide range of creatives for better results.
Mobile ads should experiment with different formats for better engagement.
User acquisition strategies must adapt to market demands.
The gaming industry is competitive, requiring constant innovation.
Effective monetization strategies can enhance user experience.

Keywords

Cup Heroes, game review, hybrid casual games, game metrics, monetization, gameplay mechanics, Voodoo games, mobile gaming, game design, monetization, user engagement, ad revenue, skill randomization, user acquisition, mobile games, gameplay mechanics, revenue estimation, marketing strategies, game mechanics, user engagement, mobile gaming, advertising strategies, creative trends, monetization, game features

Agenda:

00:00 Epic intro
01:20 Game Performance Metrics
06:01 Gameplay Mechanics and Features
12:01 Monetization Strategies
17:56 Comparative Analysis with Other Games
22:17 Game Design Insights and Comparisons
24:01 Monetization Strategies and Revenue Estimations
26:50 User Engagement and Ad Revenue Dynamics
29:57 Skill Randomization and Gameplay Mechanics
33:54 User Acquisition and Marketing Tactics
42:18 Exploring Game Mechanics and User Engagement
48:30 Advertising Strategies in Mobile Gaming
55:00 Creatives
59:50 Evaluating Game Features and Monetization Strategies

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