two & a half gamers – How to create high performing AI statics? Top 6 Ad placement inspiration in last 30days
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
This is no BS gaming podcast 2.5 gamers – How to create high performing AI statics? Top 6 Ad placement inspiration in last 30days.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this conversation, the hosts discuss various mobile games and highlight interesting ad placements and monetization strategies. They cover games in the hyper-casual and hybrid casual genres, showcasing examples of rewarded ad placements, banner ads, and app open interstitials. The hosts also discuss the effectiveness of these ad placements and their impact on user experience. The conversation explores the concept of app open rewarded interstitial ads and how they can be used to increase ad impressions and revenue. The hosts discuss the implementation of this ad format in the game Hexasaur and its potential impact on ad performance. They also touch on the use of AI-generated images from the Mid-Journey library for creative inspiration and the effectiveness of static images in Facebook advertising.
Takeaways
Different mobile games use various ad placements to monetize their apps
Rewarded ad placements can be strategically placed to enhance the gameplay experience
Banner ads can be conveniently located near core gameplay mechanics to increase click-through rates
App open interstitials can generate revenue from users who show intent to play the game
The effectiveness of ad placements depends on the number of sessions and session time App open rewarded interstitial ads can significantly increase ad impressions and revenue
The game Hexasaur uses a clever implementation of app open rewarded interstitial ads to maximize ad exposure
AI-generated images from the Mid-Journey library can provide creative inspiration for ad campaigns
Static images are currently outperforming videos in Facebook advertising
Regular creative refreshes, including the use of static images, are crucial for maintaining ad performance
Keywords
mobile games, ad placements, monetization, hyper-casual, hybrid casual, rewarded ads, banner ads, app open interstitials, app open rewarded interstitial ads, ad impressions, revenue, Hexasaur, AI-generated images, Mid-Journey library, static images, Facebook advertising
Agenda:
00:00 Epic intro
06:03 RoomSorts by GamingCat
08:33 Traffic Escape
12:22 Pizza Ready by Supercent
15:24 Hexa Sort by Lion Studios
19:32 App Open Rewarded Interstitial Ads in Hexa Sort
25:09 The Brilliance of App Open-Rewarded Interstitial Ads
27:06 Using AI-Generated Images for Creative Inspiration
32:20 The Power of Static Images in Facebook Advertising
38:41 The Importance of Regular Creative Refreshes
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Latest article HERE!
Do you have UA questions nobody can answer? Ask Matej AI – the First UA AI in the gaming industry!
Felix latest article HERE!
Please share feedback and comments – matej@lancaric.me
If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
