two & a half gamers - Office cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok Kang – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Office cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok Kang.

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously. Special Guest: Seok Kang

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

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Summary

In this episode of Two and a Half Gamers, the hosts interview Seok and Hayne from Tripla, a South Korean company known for their cat-themed tycoon games. They discuss the success of their game Office Cat and its unique mechanics. The game does not have a reset mechanic, which reduces player frustration and dropout rates. The game also features a secondary loop with a factory and production puzzles, a rich index where players can increase their ‘rich cat’ status, and various management mechanics. The hosts also highlight the clever ad placements in the game, which contribute to its revenue. Office Cats primarily generates revenue from in-app purchases (IAP) rather than ads. The team experiments with different ways to promote the permanent ad removal option, offering it at a discount for a limited time. They have found that users who purchase the ad removal option are more likely to make additional purchases in the game. The team has a small UA team and produces a variety of creatives, including playables and videos, with no set schedule. The game has a retention rate of 35% on day 1 and 5% on day 30.

Takeaways

Office Cat, developed by Tripla, is a successful cat-themed tycoon game with unique mechanics.
The game does not have a reset mechanic, reducing player frustration and dropout rates.
Office Cat features a secondary loop with a factory and production puzzles, a rich index to increase ‘rich cat’ status, and various management mechanics.
The game has cleverly placed ads, including a rewarded ad for offline earnings, a lucky wheel, and a legendary chairman offer.
The ad revenue from Office Cat is estimated to be around 30% of the total revenue. Office Cats generates the majority of its revenue from in-app purchases (IAP) rather than ads.
The team experiments with different ways to promote the permanent ad removal option, offering it at a discount for a limited time.
Users who purchase the ad removal option are more likely to make additional purchases in the game.
The game has a small UA team and produces a variety of creatives, including playables and videos, with no set schedule.
The retention rate for Office Cats is 35% on day 1 and 5% on day 30.

Keywords

cat games, tycoon games, Office Cat, Tripla, South Korea, game mechanics, reset mechanic, secondary loop, ad placements, revenue, Office Cats, revenue, in-app purchases, ads, ad removal, discount, UA team, creatives, playables, videos, retention rate

Agenda:

00:00 Epic intro
02:35 The Popularity of Cat Games and Low CPIs
05:10 Overview of Office Cat and Its Success
07:08 Unique Mechanics and Gameplay of Office Cat
17:16 The Absence of a Reset Mechanic and Player Retention
23:56 Cleverly Placed Ads in Office Cat
33:46 The Revenue Breakdown of Office Cat
41:12 Maximizing Revenue with In-App Purchases
45:27 Driving Additional Purchases with Ad Removal
53:17 Monetizing Loading Screens
56:42 Balancing Revenue and User Experience
01:09:16 Understanding Retention Rates

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