two & a half gamers session #100 – Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!
This is no BS gaming podcast 2.5 gamers session #100. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, Matej, Jakub, and Felix discuss the game Twisted Tangle. They celebrate their 100th episode and talk about their recent event in Istanbul. They then dive into the unique gameplay and mechanics of Twisted Tangle, a physics-based puzzle game. They discuss the success of the game and its revenue numbers. Finally, they explore the changes made to the game and how it has evolved over time. The conversation delves into various aspects of the game, including its difficulty and progression, monetization strategies, ad placements, and revenue analysis. It also explores the target audience, user acquisition channels, and creative concepts used in the game’s marketing. The hosts provide their insights and observations on these topics, offering a comprehensive review of the game’s performance and potential.
Takeaways
The game has different difficulty levels, with hard levels requiring more lives and very hard levels being even more challenging.
The game’s monetization strategy focuses on blockers and soft currency sinks, such as boosters and cosmetics.
The game’s revenue is primarily driven by in-app purchases (IAPs), with ad revenue playing a smaller role.
The game’s target audience is primarily older females, with the majority of downloads and revenue coming from the United States.
Agenda:
00:00 Introduction and Celebration
03:43 Twisted Tangle: A Unique Puzzle Game
07:31 The Success of Twisted Tangle
09:20 Gameplay and Mechanics
15:46 Changes in the Game
21:09 Monetization and Level Curve
22:07 Changes in Winning Rewards
23:07 Currency and Soft Currency Sink
24:07 Ad Placements
25:11 Ad Revenue Analysis
26:11 Revenue Estimates
27:05 Downloads and Revenue by Country
28:10 Hybrid Casual Games
29:02 Mobile Gaming Industry
30:14 iOS vs Android
30:54 Retention Rates
33:06 User Acquisition Channels
34:33 Target Audience
36:00 Creative Concepts
38:06 Creative Analysis
41:45 UA Campaigns
43:02 Rating and Conclusion
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