two & a half gamers session #104 – AFK Journey: A Highly Polished & Innovative RPG Game, captivating storytelling with stunning visuals

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This is no BS gaming podcast 2.5 gamers session #104. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary
In this episode, the hosts discuss AFK Journey, a continuation of AFK Arena. They talk about the game’s soft launch, revenue, and downloads. They also explore the game’s features, including in-game mail, a web store, and real-world rewards. The hosts highlight the impressive design and product quality of AFK Journey and compare it to other popular games in the market. AFK Journey is an idle RPG with critical innovations within the genre. The gameplay is seamless and streamlined, with auto-battle and idle rewards. The hero collection and equipment system are simplified and easy to manage. The game has a high production value, with fully voiced-over storylines and animated environments. Social features, such as guilds and friend interactions, are well-developed. The game also offers various game modes, including boss battles, PvP, and a roguelite mode. Overall, AFK Journey is a robust and engaging mobile game. AFK Journey is a highly polished and innovative RPG game developed by Lilith Games. It offers a captivating narrative, high production value, and a unique gameplay experience. The game features stunning visuals, engaging storytelling, and a wide variety of heroes to collect and upgrade. AFK Journey also incorporates social features, such as guild battles and a TikTok fan page. The UA strategy focuses on high-quality creatives that showcase the game’s narrative and gameplay, while avoiding fake or cringey ads. Overall, AFK Journey is a standout game in the RPG genre and has the potential to attract a large player base.

Takeaways
AFK Journey is a continuation of AFK Arena and has seen significant success in terms of revenue and downloads.
The game features in-game mail, a web store, and real-world rewards, which contribute to its overall engagement and monetization.
The design and product quality of AFK Journey are impressive, and the game is comparable to other popular titles in the market.
Chinese companies like Lilith Games invest significant resources and manpower into their games, resulting in high-quality products. AFK Journey is an idle RPG with critical innovations within the genre.
The gameplay is seamless and streamlined, with auto-battle and idle rewards.
The hero collection and equipment system are simplified and easy to manage.
The game has a high production value, with fully voiced-over storylines and animated environments.
Social features, such as guilds and friend interactions, are well-developed.
The game also offers various game modes, including boss battles, PvP, and a roguelite mode. AFK Journey is a highly polished and innovative RPG game with captivating storytelling and stunning visuals.
The game offers a unique gameplay experience and a wide variety of heroes to collect and upgrade.
AFK Journey incorporates social features, such as guild battles and a TikTok fan page, to engage and retain players.
The UA strategy for AFK Journey focuses on high-quality creatives that showcase the game’s narrative and gameplay, while avoiding fake or cringey ads.
Overall, AFK Journey is a standout game in the RPG genre and has the potential to attract a large player base.

Keywords
AFK Journey, AFK Arena, soft launch, revenue, downloads, features, in-game mail, web store, real-world rewards, design, product quality, AFK Journey, idle RPG, gameplay, seamless, streamlined, auto-battle, idle rewards, hero collection, equipment system, high production value, social features, game modes, AFK Journey, RPG, Lilith Games, innovative, captivating, high production value, stunning visuals, engaging storytelling, social features, guild battles, TikTok fan page, UA strategy, high-quality creatives, standout game, potential player base

Agenda:
00:00 Introduction and Recap of MAU Conference
02:13 Discussion on AFK Journey and Soft Launch
03:06 Overview of AFK Journey’s Success and Revenue
05:49 Comparison with Other Games and Market Traction
07:55 Lilith Games’ Portfolio and Revenue
09:03 Impact of Competing Games on Lilith’s Revenue
10:10 Discussion on Lilith’s Design and Product Quality
11:49 Exploration of Ad Placements and UA Videos
13:20 Overview of AFK Journey’s Web Store and Real-World Rewards
15:33 Discussion on WhatsApp Groups and Web Store Trust
16:29 Comparison with Other Web Stores
18:23 Seamless and Streamlined Gameplay
22:20 Simplified Hero Collection and Equipment System
27:10 Difficulty Spikes and Honeymoon Period
28:10 Offers and In-Game Shop
29:49 Recruiting Heroes and Gacha System
34:02 Game Modes and Exploration
35:26 High Production Value and Engaging Storylines
37:50 Well-Developed Social Features
41:53 Improving in the Main Story Mode
43:25 Long Playtime and Endless Possibilities
46:01 Saving the Rating for the End
49:21 Engaging with TikTok and Social Media
52:14 Captivating Storytelling and High Production Value
58:28 Avoiding Cringy Ads and Focusing on Quality
01:01:29 High Innovation and Production Quality

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