two & a half gamers session #106 – Brawl Stars’ UA & Creative Strategies, Game Review Radar vol4, GAM not dead yet?

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This is no BS gaming podcast 2.5 gamers session #106. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary
The conversation revolves around the growth and marketing strategies of the mobile game Brawl Stars. The hosts discuss the game’s re-emergence after a soft launch and its successful global launch. They highlight the revenue growth and the use of UA (user acquisition) strategies and creative content to drive the game’s success. The conversation also touches on the importance of community engagement and the role of storytelling in the game’s marketing. Overall, the hosts express admiration for Supercell’s marketing efforts and the effectiveness of their UA and creative strategies. In this part of the conversation, the hosts discuss the expansion of Supercell’s advertising strategy to different channels outside of YouTube. They also talk about the changes in the ad monetization landscape, with Google prohibiting the practice of refreshing placements and rolling out bidding for all partners. They review the performance of several games, including Block Gem 3D, Clash Mini, Tower War, and Pocket Champs. In this final part of the conversation, the hosts discuss the performance of various mobile games, including Brawl Stars, Top Heroes, Twisted Tango, and Last War. They analyze the revenue, downloads, and active users of each game, noting their stability and success. The hosts also mention the off-platform payments platform called PlutoMall, owned by Lilith Games. They speculate on the future of Last War and its potential peak revenue. The conversation concludes with a reminder to join their upcoming AMA and a playful exchange between the hosts.

Takeaways
Brawl Stars experienced significant growth and revenue increase after its global launch.
Supercell employed effective user acquisition strategies and creative content to drive the game’s success.
Community engagement and storytelling played a crucial role in the game’s marketing.
The hosts admire Supercell’s marketing efforts and the effectiveness of their UA and creative strategies. Supercell is expanding its advertising strategy to different channels outside of YouTube
Google has prohibited the practice of refreshing placements and rolled out bidding for all partners
The performance of games like Block Gem 3D, Clash Mini, Tower War, and Pocket Champs is reviewed
The hosts discuss the potential for other companies to iterate on successful game concepts Brawl Stars, Top Heroes, Twisted Tango, and Last War are all performing well in terms of revenue, downloads, and active users.
Lilith Games has its own off-platform payments platform called PlutoMall.
The hosts speculate on the future of Last War and its potential peak revenue.
Listeners are encouraged to join the upcoming AMA and engage with the hosts.

Keywords
Brawl Stars, mobile game, growth, marketing strategies, global launch, revenue growth, user acquisition, creative content, community engagement, storytelling, Supercell, Supercell, advertising strategy, YouTube, ad monetization, Google, refreshing placements, bidding, game performance, Block Gem 3D, Clash Mini, Tower War, Pocket Champs, mobile games, performance, revenue, downloads, active users, off-platform payments, Lilith Games, Last War, AMA

Agenda:
00:00 Brawl Stars’ Revenue Growth and UA Strategies
15:45 Different Types of Creatives Used in Brawl Stars’ Marketing
35:37 Reviewing Game Performance: Block Jam 3D
42:19 Iterating on Successful Game Concepts
52:33 Speculating on the Future of the Last War

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