two & a half gamers session #110 – global launch case study: A Midcore game with complex gameplay & wide range of features


This is no BS gaming podcast 2.5 gamers session #110. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL


In this conversation, the hosts review the game Zombie IO and discuss its gameplay, features, and monetization. They compare it to the popular game Survivor IO and analyze its potential for success. The hosts highlight the complexity of the game and the automation of gameplay, as well as the use of rewarded ads and in-app purchases. They also discuss the company behind the game, JoyNet Games, and its previous game, Legend of Mushroom. Overall, they find the game to be polished and well-designed, but question its potential for high revenue due to its mid-core nature. The conversation explores the various features and gameplay mechanics of the game Survivor IO Roguelike RPG. The hosts discuss the server shards, slave capture feature, PvP mode, vehicle mechanics, hero characters, and gacha system. They also touch on the ad placements and revenue potential of the game. The conversation covered various topics related to the game ‘Legend of Mushroom,’ including the creative strategies, ad placements, and monetization methods. The hosts discussed the different creative concepts used in the game’s ads, such as the ‘twisted blades’ and ‘sword’ creatives. They also mentioned the importance of social features and the need for more networks in the mediation stack. Overall, they rated the game highly and expressed excitement for future guests and upcoming episodes.

  • Zombie IO is a mid-core game with complex gameplay and a wide range of features.
  • The game automates many aspects of gameplay, allowing players to watch and progress.
  • Rewarded ads are heavily integrated into the game, providing players with additional rewards.
  • The game monetizes through in-app purchases, including battle passes and other items.
  • The company behind the game, JoyNet Games, has a history of successful games, including Legend of Mushroom.
  • The game’s potential for high revenue may be limited due to its mid-core nature and target audience. Survivor IO Roguelike RPG has a wide range of features and gameplay mechanics, including server shards, slave capture, PvP mode, and vehicle mechanics.
  • The game features hero characters that provide unique abilities and playstyles.
  • The gacha system is used to obtain powerful equipment and items.
  • Ad placements in the game are extensive, with the potential for players to watch multiple rewarded ads per session.
  • AdMob is the primary ad mediation platform used in the game, providing a better user experience compared to other platforms. The game ‘Legend of Mushroom’ uses various creative concepts in its ads, including the ‘twisted blades’ and ‘sword’ creatives.
  • The hosts emphasized the importance of social features in driving player engagement and retention.
  • The game’s ad placements were praised for their effectiveness in getting users to watch ads.
  • There is potential for improvement in the game’s mediation stack, with the addition of more networks to increase ad revenue.
  • Overall, the hosts rated the game highly and expressed excitement for future episodes and guests.

Zombie IO, gameplay, features, monetization, Survivor IO, complexity, automation, rewarded ads, in-app purchases, JoyNet Games, Legend of Mushroom, revenue, Survivor IO, Roguelike RPG, server shards, slave capture, PvP mode, vehicle mechanics, hero characters, gacha system, ad placements, ad revenue, Legend of Mushroom, creative strategies, ad placements, monetization, twisted blades, sword creatives, social features, mediation stack


00:00 Epic intro
01:09 Introducing
03:04 Complex Gameplay and Confusion
06:07 Features and Events in Zombie IO
09:42 Rewarded Ads and Epic Heroes
12:32 Monetization Strategies
16:08 Automation and Gameplay
18:14 Exploring the Features of game
36:38 Introduction and Overview of ‘Legend of Mushroom’
41:12 Analyzing the Game’s Ad Placements
46:22 Discussion on Creative Strategies and Concepts
49:18 Reviewing the Mediation Stack and Ad Revenue
53:08 Final Thoughts and Rating

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