two & a half gamers session #114 - Match Factory! A Major hit with positive advertising by Peak games – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers session #114 – Match Factory! A Major hit with positive advertising by Peak games. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

The conversation covers the success of a mobile game, comparing its revenue and download numbers, as well as the absence of ads in the game. It also delves into the gameplay mechanics, monetization strategies, and market competition. The discussion explores the potential impact of adding ads to the game and the quality of the game’s visuals. The conversation also touches on the market landscape and the potential for the game to become a major hit. The conversation covers a detailed analysis of creative concepts and advertising strategies for mobile games, with a focus on the positive impact of high-quality creatives. It also delves into the demographic and audience targeting aspects of game advertising, as well as the potential of different ad platforms like TikTok and Android. The hosts express high hopes for the future of game advertising and emphasize the importance of positive and engaging creatives.

Takeaways

The success of a mobile game is analyzed based on revenue, download numbers, and the absence of ads.
The conversation explores the gameplay mechanics, monetization strategies, and market competition in the mobile gaming industry.
The potential impact of adding ads to the game and the quality of the game’s visuals are discussed.
The market landscape and the potential for the game to become a major hit are considered. The positive impact of high-quality creatives in mobile game advertising
The potential of different ad platforms like TikTok and Android for game advertising
The importance of demographic and audience targeting in game advertising
The hosts’ high hopes for the future of game advertising
The emphasis on positive and engaging creatives in mobile game advertising

Keywords

mobile game, revenue, downloads, ads, gameplay mechanics, monetization, market competition, visuals, market landscape, potential hit game, mobile games, advertising strategies, creative concepts, audience targeting, ad platforms, TikTok, Android, game advertising, high-quality creatives, demographic targeting, positive advertising

Agenda:

00:00 Epic Intro
01:34 The Impact of High-Quality Creatives in Game Advertising
38:06 Demographic and Audience Targeting in Game Advertising
44:02 The Potential of Ad Platforms for Game Advertising
48:47 High Hopes for the Future of Game Advertising
51:31 The Emphasis on Positive and Engaging Creatives

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