two & a half gamers session #116 – Star Wars: Hunters – The Waste of potential & Flaws A.K.A the honest review

,

This is no BS gaming podcast 2.5 gamers session #116 – Star Wars: Hunters – The Waste of potential & Flaws A.K.A the honest review. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this conversation, the hosts discuss the mobile game Star Wars Hunters. They talk about the gameplay, monetization, and the overall experience of the game. They also touch on the potential missed opportunities and the confusing menu design. The hosts express their disappointment with the lack of meaningful power progression and the abundance of scripted quests. They also mention the misuse of the rewarded ad button in the game. Overall, they feel that the game has potential but falls short in certain areas. Star Wars: Hunters is a mobile game with high production value but limited power progression. The game lacks a clear monetization strategy and struggles to generate meaningful revenue. The small roster of characters and lack of recognizable IP may contribute to its limited success. The game could benefit from adding power progression elements or PvE content. The marketing efforts include high-quality creatives on platforms like Facebook, Google, TikTok, and YouTube. The game has received organic traction, but its long-term success is uncertain.

Takeaways

Star Wars Hunters is a mobile game that features a 4v4 hero shooter gameplay.
The game has a variety of cosmetics, but the differentiation is limited, and the monetization mainly focuses on unlocking characters sooner.
The menu design of the game is confusing and overwhelming, making it difficult for players to navigate.
The hosts express disappointment with the lack of meaningful power progression and the abundance of scripted quests.
The misuse of the rewarded ad button in the game is seen as a missed opportunity for additional monetization.
Despite its flaws, the hosts acknowledge that the game has potential and could have been more successful with better execution. Star Wars: Hunters lacks power progression and struggles with monetization.
The small roster of characters and lack of recognizable IP may contribute to its limited success.
The game could benefit from adding power progression elements or PvE content.
The marketing efforts include high-quality creatives on platforms like Facebook, Google, TikTok, and YouTube.
The game has received organic traction, but its long-term success is uncertain.

Keywords

Star Wars Hunters, mobile game, gameplay, monetization, power progression, scripted quests, rewarded ad button, Star Wars, Hunters, mobile game, power progression, monetization, roster of characters, IP licensing, marketing, creatives, organic traction

Agenda:

00:00 Epic intro
01:00 Introduction and Compliments to Jakub
01:09 Introducing Star Wars Hunters
04:00 The Confusing Menu Design
05:19 Comparing Star Wars Hunters to Other Mobile Games
08:36 Monetization and Revenue Potential
10:26 Gameplay Overview: Hero Shooter and Objectives
13:02 Gameplay Experience and Controls
15:08 Monetization: Battle Pass and Cosmetics
20:06 The Misuse of the Rewarded Ad Button
23:00 The Potential and Flaws of Star Wars Hunters
25:06 Power Progression and Monetization
27:05 Roster Size and IP Licensing
28:15 Potential of PvE Content
29:31 Marketing Strategies and Creatives
30:32 Uncertain Future of Star Wars: Hunters

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!

Latest article ⁠HERE!

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ – the First UA AI in the gaming industry!

Felix latest article HERE!

Please share feedback and comments – matej@lancaric.me

If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!

Latest news

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797