two & a half gamers session #117 – Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game

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This is no BS gaming podcast 2.5 gamers session #117 – Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

Wood Nuts and Bolts Puzzle is a challenging and demanding game with a specific pacing and tempo. The game has a high difficulty level and requires strategic thinking and quick reflexes. It features a time-based win condition and offers various boosters and power-ups to help players progress. The game has a strong focus on rankings and offers daily challenges and a battle pass mechanic. Advertisements play a significant role in the game, with interstitial ads shown after every level and the option to watch rewarded videos for boosters and additional time. The game’s ad revenue is likely substantial due to its high engagement and active user base. In this conversation, Jakub and Matej analyze the revenue potential of a popular mobile game. They discuss the game’s daily ad revenue, estimated session length, and ad formats. They also explore the game’s potential yearly ad revenue and the effectiveness of different advertising channels. They examine the game’s creatives and note the absence of certain elements like daily challenges. They also discuss the game’s performance in different countries and the importance of optimizing CPI and LTV for profitability.

Takeaways

Wood Nuts and Bolts Puzzle is a highly challenging and demanding game that requires strategic thinking and quick reflexes.
The game features a time-based win condition and offers various boosters and power-ups to help players progress.
Rankings and daily challenges add to the game’s engagement and competitive nature.
Advertisements play a significant role in the game, with interstitial ads shown after every level and the option to watch rewarded videos for boosters and additional time.
The game’s ad revenue is likely substantial due to its high engagement and active user base. Understanding the revenue potential of a mobile game requires analyzing daily ad revenue, session length, and ad formats.
Different advertising channels can impact ad revenue, and it’s important to optimize CPI and LTV for profitability.
Creatives play a crucial role in attracting users, and the absence of certain elements like daily challenges can impact performance.
Considering the performance of a game in different countries and adjusting CPI and LTV accordingly is essential for profitability.
Regular analysis and optimization are necessary to maximize revenue and ensure long-term success.

Keywords

Wood Nuts and Bolts Puzzle, challenging, demanding, strategic thinking, quick reflexes, time-based win condition, boosters, power-ups, rankings, daily challenges, battle pass, advertisements, interstitial ads, rewarded videos, ad revenue, engagement, active user base, mobile game, revenue potential, ad revenue, session length, ad formats, yearly revenue, advertising channels, creatives, daily challenges, CPI, LTV, profitability

Agenda:

00:00 Epic Intro
05:04 Revenue and Downloads
10:47 Gameplay and Difficulty
14:41 Boosters, Shop, and Wheel
22:40 Introduction and Revenue Analysis
23:20 Ad Formats and Estimated Session Length
24:15 Interstitials, Banners, and Rewarded Ads
25:31 Ad Revenue Comparison and Potential
26:09 Mobile Gaming and Revenue Potential
27:27 Web Store and Other Revenue Sources
28:36 User Acquisition and Advertising Channels
29:36 Estimating Profit and Revenue
30:05 Mobile Gaming Industry and Revenue Potential
31:37 Creatives and Daily Challenges
34:36 Playable Ads and End Cards
36:05 Game Mechanics and Themes
39:01 Improvements and Gameplay Experience
41:46 Creative Concepts and Variance
44:23 The Story of the Game and Studio

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