two & a half gamers session #118 – Solo Leveling: Arise – Depth of Content & Progression Layers Exploring the Predatory Monetization
This is no BS gaming podcast 2.5 gamers session #118 – Solo Leveling: Arise – Depth of Content & Progression Layers Exploring the Predatory Monetization. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, Felix, Jakub, and John discuss the newly launched game Solo Leveling Arise by Netmarble. They explore the growing popularity of anime-style games in the West and the potential for growth in this genre. They also delve into the monetization mechanics of the game, including gacha systems, subscriptions, and in-app purchases. The hosts highlight the depth of content and progression layers in the game, as well as the synchronization between the game and the anime. They also touch on the aggressive offer notifications and the replayability of the game. The conversation dives into the monetization strategies and user acquisition tactics of the game Solo Leveling: Arise. The hosts discuss the predatory nature of the game’s monetization, including special summons offers and the use of a slot machine-like mechanic. They also explore the extensive event system, gacha mechanics, and the potential for collaboration events. The conversation then shifts to analyzing the game’s user acquisition efforts, including pre-registration numbers and the network mix of their advertising campaigns. Overall, the hosts give the game high ratings for its production value and gameplay, but note some areas for improvement.
Takeaways
Anime-style games are becoming more mainstream in the West, and the genre is expected to grow in the future.
Monetization in these games often involves gacha systems, subscriptions, and in-app purchases.
Solo Leveling Arise features depth of content and progression layers, including character leveling, weapon enhancement, and skill upgrades.
The game offers replayability through achievements, missions, and trophy systems.
Aggressive offer notifications and rewarded push notifications to the store are used to encourage in-app purchases. Solo Leveling: Arise employs aggressive monetization strategies, including special summons offers and a slot machine-like mechanic.
The game features an extensive event system, gacha mechanics, and the potential for collaboration events.
The hosts discuss the game’s user acquisition efforts, including pre-registration numbers and the network mix of their advertising campaigns.
Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement.
Keywords
Solo Leveling Arise, Netmarble, anime-style games, monetization, gacha systems, subscriptions, in-app purchases, progression layers, offer notifications, replayability, monetization, user acquisition, gacha mechanics, event system, collaboration events, pre-registration, advertising campaigns, production value, gameplay
Agenda:
00:00 Introduction and Special Episode
01:07 Introduction to Solo Leveling Arise
07:32 Competition and Cannibalization in the Anime Game Segment
10:25 Mainstream Appeal of Anime Games in the West
13:40 Gameplay Overview of Solo Leveling Arise
28:01 Power Layers and Progression in the Game
34:16 Exploring the Predatory Monetization of Solo Leveling: Arise
35:40 The Extensive Event System and Gacha Mechanics in Solo Leveling: Arise
39:14 Analyzing the User Acquisition Efforts of Solo Leveling: Arise
42:04 High Ratings for Production Value and Gameplay in Solo Leveling: Arise
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