two & a half gamers session #118 – Solo Leveling: Arise – Depth of Content & Progression Layers Exploring the Predatory Monetization

,

This is no BS gaming podcast 2.5 gamers session #118 – Solo Leveling: Arise – Depth of Content & Progression Layers Exploring the Predatory Monetization. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode, Felix, Jakub, and John discuss the newly launched game Solo Leveling Arise by Netmarble. They explore the growing popularity of anime-style games in the West and the potential for growth in this genre. They also delve into the monetization mechanics of the game, including gacha systems, subscriptions, and in-app purchases. The hosts highlight the depth of content and progression layers in the game, as well as the synchronization between the game and the anime. They also touch on the aggressive offer notifications and the replayability of the game. The conversation dives into the monetization strategies and user acquisition tactics of the game Solo Leveling: Arise. The hosts discuss the predatory nature of the game’s monetization, including special summons offers and the use of a slot machine-like mechanic. They also explore the extensive event system, gacha mechanics, and the potential for collaboration events. The conversation then shifts to analyzing the game’s user acquisition efforts, including pre-registration numbers and the network mix of their advertising campaigns. Overall, the hosts give the game high ratings for its production value and gameplay, but note some areas for improvement.

Takeaways

Anime-style games are becoming more mainstream in the West, and the genre is expected to grow in the future.
Monetization in these games often involves gacha systems, subscriptions, and in-app purchases.
Solo Leveling Arise features depth of content and progression layers, including character leveling, weapon enhancement, and skill upgrades.
The game offers replayability through achievements, missions, and trophy systems.
Aggressive offer notifications and rewarded push notifications to the store are used to encourage in-app purchases. Solo Leveling: Arise employs aggressive monetization strategies, including special summons offers and a slot machine-like mechanic.
The game features an extensive event system, gacha mechanics, and the potential for collaboration events.
The hosts discuss the game’s user acquisition efforts, including pre-registration numbers and the network mix of their advertising campaigns.
Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement.

Keywords

Solo Leveling Arise, Netmarble, anime-style games, monetization, gacha systems, subscriptions, in-app purchases, progression layers, offer notifications, replayability, monetization, user acquisition, gacha mechanics, event system, collaboration events, pre-registration, advertising campaigns, production value, gameplay

Agenda:

00:00 Introduction and Special Episode
01:07 Introduction to Solo Leveling Arise
07:32 Competition and Cannibalization in the Anime Game Segment
10:25 Mainstream Appeal of Anime Games in the West
13:40 Gameplay Overview of Solo Leveling Arise
28:01 Power Layers and Progression in the Game
34:16 Exploring the Predatory Monetization of Solo Leveling: Arise
35:40 The Extensive Event System and Gacha Mechanics in Solo Leveling: Arise
39:14 Analyzing the User Acquisition Efforts of Solo Leveling: Arise
42:04 High Ratings for Production Value and Gameplay in Solo Leveling: Arise

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!

Latest article ⁠HERE!

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ – the First UA AI in the gaming industry!

Felix latest article HERE!

Please share feedback and comments – matej@lancaric.me

If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!

Latest news

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797