two & a half gamers session #120 - Top Creatives & Advertisers with Game Review Radar! – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers session #120 – Top Creatives & Advertisers with Game Review Radar! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this conversation, the hosts discuss several mobile games and their performance in terms of revenue and downloads. They cover games like Legend of Mushrooms, AFK Journey, Travel Town, Gossip Harbor, Seaside Escape, Merch Mansion, Squad Busters, Pizza Ready, Supermarket Manager Simulator, Helldivers 2, Zombie .io, Screwjump, Tower War, and Bang Bang Survivor. They analyze the revenue and download numbers for each game and discuss their growth and decline. They also mention the importance of creative advertising and the impact it has on a game’s success. In this part of the conversation, the hosts discuss various games and their performance. They talk about the merge game genre and how multiple merge games can coexist. They also discuss the growth of the mobile gaming industry and the challenges faced by different games. They analyze the performance of SquadBusters, Pizza Ready, and Supermarket Manager Simulator. They also mention the change in leadership at Hale Divers and the decline in its player base. Finally, they mention Zombie I.O. and its coverage in a previous episode. In this part of the conversation, the hosts discuss the performance of several games, including Zombie.io, Screwjam, Tower War, Bang Bang Survivor, and Evony. They analyze the revenue and download numbers of each game and discuss their potential profitability. They also review the top creatives and advertising strategies of these games. The hosts provide insights into the trends and patterns they observe in the mobile gaming industry.

Takeaways

Legend of Mushrooms offers incentives for returning players and has a strong revenue stream from Asia.
AFK Journey has seen a decline in revenue and needs more frequent content updates.
Travel Town, Gossip Harbor, and Seaside Escape are all merge games that are performing well and growing steadily.
Merge Mansion is still a top-performing game, but its revenue has slightly declined.
Creative advertising plays a crucial role in the success of mobile games. Multiple merge games can coexist and attract different players.
The mobile gaming industry continues to grow, despite some challenges.
SquadBusters, Pizza Ready, and Supermarket Manager Simulator have had varying levels of success.
Hale Divers has experienced a decline in its player base.
Zombie I.O. was previously covered in a separate episode. Zombie.io and Screwjam have lower revenue and download numbers compared to Legend of Mushroom, but they are still sustainable and profitable.
Tower War is scaling up and showing a U-turn in downloads, with a revenue of 33k IP-wise and 200k downloads per day.
Bang Bang Survivor is mainly popular in Asian countries, with 80% of revenue coming from China. It has a revenue of 500k per day and 45k downloads per day.
The hosts discuss the top creatives and advertising strategies of various games, including the use of hooks, real-world backgrounds, and different creative concepts.
They highlight the importance of simplifying game names and improving localization for better discoverability.
The hosts mention the impact of mergers and acquisitions in the mobile gaming industry and the need for Western simplification in certain genres.

Keywords

mobile games, revenue, downloads, growth, decline, creative advertising, merge games, mobile gaming industry, SquadBusters, Pizza Ready, Supermarket Manager Simulator, Hale Divers, Zombie I.O., game performance, revenue, downloads, advertising, creatives, mobile gaming industry

Agenda:

00:00 Epic intro
00:29 Catch-up and Boat Discussion
09:01 Review Radar: AFK Journey
11:24 Merch Episode: Travel Town, Gossip Harbor, Seaside Escape
15:34 Merch Episode: Merge Mansion
17:29 The Coexistence of Multiple Merge Games
18:38 The Growth and Challenges of the Mobile Gaming Industry
23:09 Analyzing the Performance of SquadBusters, Pizza Ready, and Supermarket Manager Simulator
25:38 The Decline of Hale Divers
33:23 Previously Covered: Zombie I.O.
33:58 Analyzing the Performance of Zombie.io and Screwjam
35:24 Scaling Up: Tower War’s Revenue and Download Numbers
36:44 Bang Bang Survivor: A Popular Game in Asian Countries
42:31 Reviewing Top Creatives and Advertising Strategies
44:59 The Impact of Mergers and Acquisitions in the Mobile Gaming Industry

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