two & a half gamers session #20 – The Ants creative analysis. Which visual theme has the lowest…

,

Welcome to our #20 episode of two & half gamers! In this episode we covered various topics:

The Ants: Underground Kingdom base-building strategy game and moves the player’s perspective to the underground ant kingdom, and the 3D realistic modeling of the game screen mixed with the real image of ants, so that players can recognize a variety of ant species while playing the game, this fresh and unconventional theme is really attractive. 

The game offers a Rich Multilayered strategic gameplay and graphics experience. Unlike most modern games, it is lightweight in size, making it accessible for lots of players. 

In this game, the Player is the Ultimate Ant Ruler who leads the Queen, Builds the Anthill, grows the colony, and defends against the enemies. 

According to Sensor Tower, the fastest growing theme in terms of revenue was animal/insect, which generated $26.5 million in U.S., representing an increase of 904% year-over-year. Sensor Tower attributed the majority of this growth to The Ants: Underground Kingdom from StarUnion, which accounted for 89.6% of consumer spending.

  • 1:50 Gamesforum Berlin (kudos)
  • 3:40 Intro about StarUnion Interactive
  • 6:30 Are Ants a 4X game or not?
  • 10:10 What stands behind the success of the game?
  • 13:20 realistic life of ants creatives
  • 17:00 levelup creative concepts
  • 21:30 What kind of % is UA or GD behind the success?
  • 27:00 Ant breeding concept
  • 29:10 Hypercasual & competitors inspiration
  • 31:00 No one complains about the Ant creatives
  • 36:00 Female vs male oriented creatives
  • 38:30 Which creative concept to start with? 
  • 39:45 What kind of theme has the lowest CPI? 
  • Article with creatives – https://lancaric.me/deconstruction-of-the-ants-underground-kingdom-creatives/ 

Panelists: Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

11 tips for killer mobile User Acquisition (Q1 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

How to Reimagine Mobile UA like Duolingo

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Is Monopoly GO really profitable?

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Influencer Marketing Guide for UA: How to Execute in 2024

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

User Acquisition & Creative learnings with comments – 2023

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Supercell’s Clash Mini Softlaunch – Big Update review

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797