two & a half gamers session #21 – How to run efficient UA on TikTok? TikTok’s explosive growth

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #21 episode of two & half gamers! In this episode we covered various topics:

  • 1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)
    • https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4
    • https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4
    • Google Play SDK Index – https://play.google.com/sdks
  • 6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders
    • https://www.pocketgamer.biz/news/79039/bobby-kotck-voted-re-elected-board-activision-blizzard-shareholders/
  • 8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality
    • https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/
  • 11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year
    • https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue
  • 16:50 Tiktok rocket ship
    • Slope after hitting $10bn in revenue what happens after that
    • Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase) Those numbers don’t lie – you can’t reach this scale without advertisers getting value Thought that could be a nice segway into Matej doing a state of the tiktok
  • 19:20 Tiktok UA intro
  • 20:15 Tiktok Fun facts (location targeting restrictions)
  • 29:00 Pangle issues
  • 33:00 UA best practices
  • 39:00 US Purchase campaign (FB vs tiktok CPI comparison)
  • 39:40 UA challenges
  • 42:30 Initial campaign structure & targeting
  • 44:00 „predictions“

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

Next