two & a half gamers session #21 – How to run efficient UA on TikTok? TikTok’s explosive growth

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #21 episode of two & half gamers! In this episode we covered various topics:

  • 1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)
    • Google Play SDK Index –
  • 6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders
  • 8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality
  • 11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year
  • 16:50 Tiktok rocket ship
    • Slope after hitting $10bn in revenue what happens after that
    • Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase) Those numbers don’t lie – you can’t reach this scale without advertisers getting value Thought that could be a nice segway into Matej doing a state of the tiktok
  • 19:20 Tiktok UA intro
  • 20:15 Tiktok Fun facts (location targeting restrictions)
  • 29:00 Pangle issues
  • 33:00 UA best practices
  • 39:00 US Purchase campaign (FB vs tiktok CPI comparison)
  • 39:40 UA challenges
  • 42:30 Initial campaign structure & targeting
  • 44:00 „predictions“

Listen in to learn more! 

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