two & a half gamers session #21 – How to run efficient UA on TikTok? TikTok’s explosive growth
Matej Lančarič,
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
Welcome to our #21 episode of two & half gamers! In this episode we covered various topics:
- 1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)
- https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4
- https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4
- Google Play SDK Index – https://play.google.com/sdks
- 6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders
- https://www.pocketgamer.biz/news/79039/bobby-kotck-voted-re-elected-board-activision-blizzard-shareholders/
- 8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality
- https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/
- 11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year
- https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue
- 16:50 Tiktok rocket ship
- Slope after hitting $10bn in revenue what happens after that
- Report from May 2022 said Tiktok is on track to triple it’s ad revenue passing revenue of Twitter and Snap Tiktok (only) triple from $3.8bn in 2021 to $11.6bn in 2022 (200% increase) Those numbers don’t lie – you can’t reach this scale without advertisers getting value Thought that could be a nice segway into Matej doing a state of the tiktok
- 19:20 Tiktok UA intro
- 20:15 Tiktok Fun facts (location targeting restrictions)
- 29:00 Pangle issues
- 33:00 UA best practices
- 39:00 US Purchase campaign (FB vs tiktok CPI comparison)
- 39:40 UA challenges
- 42:30 Initial campaign structure & targeting
- 44:00 “predictions”
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://www.youtube.com/watch?v=0aHX6LQrhrs
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
